Rockville, Md., June 13, 2002—United States Pharmacopeia (USP) Chief Executive Officer Roger L. Williams, M.D., and Chief Operating Officer John T. Fowler have announced that Neil G. Reay has been appointed director, sales and marketing, DSVP. In his new position, he will be responsible for marketing USP’s Dietary Supplement Verification Program (DSVP) to dietary supplement manufacturers. He will develop sales presentations, call on prospective and established customers, and develop new business initiatives for the program. He also will prepare marketing strategies for DSVP. Mr. Reay will join USP on June 17, 2002, and will report to USP’s Vice President, Sales and Marketing, Richard Wailes. Mr. Reay’s appointment was announced May 29, 2002, as part of several other organizational changes.
DSVP was created to help inform and safeguard the growing number of consumers who use dietary supplements. DSVP helps ensure that dietary supplements:
- Contain the ingredients declared on the product label
- Contain the amount or strength of ingredients declared on the product label
- Meet requirements for limits on potential contaminants
- Have been manufactured properly by complying with USP and proposed FDA standards for good manufacturing practices (GMPs).
Mr. Reay has 30 years’ experience in the development of business, marketing, communication, and product strategy for dietary supplements and foods. He previously served as president of Impact Consulting in Orem, Utah; brand marketing manager for Twin Laboratories, Inc., in American Fork, Utah; vice president of sales and marketing for America’s Finest, Inc., in Payson, Utah; and vice president of marketing for Majestic Enterprises in Draper, Utah. He also served in several different capacities for Nature’s Way in Springville, Utah and has experience with the food industry, including Beatrice Cheese in New Berlin, Wis., and Universal Foods Corporation in Milwaukee, Wis.
Mr. Reay earned an MBA in marketing and organizational behavior from Stanford University and a B.S. magna cum laude in business management and marketing from Brigham Young University.
USP—The Standard of Quality
USP is a non-government organization that promotes the public health by establishing state-of-the-art standards to ensure the quality of medicines and other health care technologies. These standards are developed by a unique process of public involvement and are recognized worldwide. In addition, USP has public health programs that focus on promoting optimal health care, including the Dietary Supplement Verification Program (DSVP), Health Care Information, and Patient Safety. USP is a not-for-profit organization that achieves its goals through the contributions of volunteers representing pharmacy, medicine, and other health care professions, as well as science, academia, government, the pharmaceutical industry, and consumer organizations.
For more information, visit www.usp.org/e-newsroom.