Nestlé Waters North America launched resource 100% Natural Spring Water to those living in Southern California. resource 100% Natural Spring Water is sustainably sourced natural spring water from carefully selected sources, containing naturally occurring electrolytes for taste. The product is packaged in a bottle made of 50 percent recycled plastic and is recyclable. The sleek bottle design with a contemporary look makes it perfect to take with you when you are on-the-go.
As part of the product's Southern California kick-off, resource will host a consumer event where the brand will unveil the 'Fountain of Electrolytenment,' an exciting, first-of-its-kind interactive fountain of water, at The Grove in Los Angeles May 3-6. Grove shoppers will have the opportunity to discover 'Electrolytenment' by asking the Fountain questions and getting live, customized answers in real time. Participants will also have the opportunity to sample resource.
The 'Fountain of Electrolytenment' is the first installation to combine water-writing, a technology that uses falling water droplets to create words and graphics, with a real-time artificial intelligence interface. The exciting result allows people to experience something that has never been possible – having a real life conversation with a fountain of water.
To further drive excitement around the launch, resource is partnering with Los Angeles interior designer and cast member of The Rachel Zoe Project, Jeremiah Brent. Brent and resource will host a total 'Electrolytenment' event with DailyCandy, a daily report of all that's fun and fashionable, tonight at LA's SmogShoppe, California's greenest event space and a LEED Platinum candidate. The event will also support the local Los Angeles nonprofit organization, Women Empowered, an organization committed to the empowerment of women through volunteerism, mentorship of at-risk teen girls, the giving and receiving of support, social and professional networking and professional and personal development workshops and seminars.
"The resource brand stands for discovery and hydration, and I'm happy to have experienced 'Electrolytenment,'" said Brent. "My favorite decorating accessory to have on hand while I'm designing spaces is resource 100% Natural Spring Water."
As part of the total 'Electrolytenment' event, resource is teaming up with several lifestyle experts in the Los Angeles area to provide tips for consumers in a variety of specialties. Local LA influencers include Emma Willis of Blushington makeup and beauty lounge; Meg Hall, founder of Made by Meg and a featured chef on Kitchit, a new company that allows diners to hire top-caliber, professional chefs for their dinner parties and events; Melissa Gonzalez, CEO of Lion'esque Style, fashion forward made easy; Christine Avanti, best-selling author, celebrity chef and health consultant on The Food Network's Fat Chef; and Kate Highstrete of Ballet Bodies, a fitness studio that combines the fundamentals of Pilates and ballet.
"We are proud to offer a bottled water that is good for you and good for the environment to Southern California," said Larry Cooper, Senior Marketing Manager for resource. "Our goal is to bring the power of new discoveries and Total 'Electrolytenment' through our interactive fountain of water and various LA experts."