Nestle Launches Nestle(R) Good Start(R) Supreme DHA & ARA

First and Only Routine Infant Formula to Combine DHA and ARA for Brain and Eye Development With Comfort Proteins(R) for Easy Digestion and Reduced Potential for Protein Sensitization and Intolerance

GLENDALE, Calif., Nov. 13 -- Nestle USA, part of Nestle S.A., a world leader in infant nutrition, announces the launch of Nestle Good Start Supreme DHA & ARA. The new formula is now available nationwide and contains two fatty acids, docosahexaenoic acid and arachidonic acid, also known as DHA and ARA, that are naturally found in breastmilk and have been linked with improved brain and visual development in babies. In addition to including one of the highest levels of DHA and ARA available in the United States, Nestle Good Start Supreme DHA & ARA is the only routine formula to combine the benefits of DHA and ARA with easy-to-digest Comfort Proteins(R) that are designed to be gentle on a baby's developing digestive system and reduce the potential for babies to develop protein sensitization and intolerance.

Since all babies are born with immature immune and digestive systems, some babies may experience gassiness and fussiness when fed formula. Many moms misinterpret these symptoms as signs of lactose intolerance. In fact, these signs are more likely due to protein intolerance caused by the whole proteins in most routine milk-based formulas. That's why Nestle Good Start Supreme DHA & ARA with Comfort Proteins contains 100 percent whey proteins that are already broken down, or partially hydrolyzed, to facilitate easy digestion and decrease the potential for formula intolerance.

The unique proteins in Nestle Good Start Supreme DHA & ARA with Comfort Proteins also reduce the risk that babies will develop sensitivities to certain proteins. During infancy, a baby's developing immune defenses are learning which molecules are "friends" and which are "foes." When some babies are exposed to certain food proteins, their immune system sees them as hostile invaders and produces antibodies to recognize and attack the proteins, a process called protein sensitization. Infants experiencing protein sensitization may show signs such as skin rash or fussiness. When used from the onset of formula feeding, Nestle Good Start Supreme DHA & ARA with Comfort Proteins reduces the risk of protein sensitization.

Nestle Good Start Supreme DHA & ARA is iron fortified and is available in the following forms and sizes (SRP): 12 oz. Powder ($11.32), 25.7 oz. Powder ($22.53), 32 fl. oz. Ready-to-Feed ($5.68), and 13 fl. oz. concentrate ($3.95).

Nestle believes breastmilk is best for babies. However, if breastfeeding is not chosen, is discontinued or if a supplement is desired, moms can feel good knowing that Nestle Good Start Supreme DHA & ARA provides complete nutrition plus DHA and ARA to support brain and visual development, as well as Comfort Proteins for an "extra measure of comfort."

More about DHA & ARA

Passed along to the baby during pregnancy, DHA and ARA are important for brain and eye development in infants and continue to be transferred in breastmilk after birth. Although healthy, full-term babies make their own DHA and ARA from the nutrients found in standard infant formula, recent studies suggest there may be benefits from direct supplementation of formula with DHA and ARA.

Published in the June 2003 Journal of Pediatrics, a recent study conducted by The Retina Foundation of the Southwest in Dallas, Texas, showed that infants breastfed for four to six months, then weaned to a DHA and ARA supplemented formula experienced significantly better visual acuity at one year of age than those infants fed the non-supplemented formula.

About Nestle Infant Nutrition

Nestle Infant Nutrition, part of Nestle USA, Inc. meets the needs of America's mothers with two nutritious infant formula lines: Nestle(R) Good Start(R) Supreme, a premium-benefit line based on partially-hydrolyzed whey Comfort Proteins(R), and Nestle(R) Good Start(R) Essentials(1), a value-priced line based on standard whole proteins. In addition, Nestle Infant Nutrition offers the very best baby resource(TM), a program that supports expecting and new parents with expert advice on pregnancy, infant care and nutrition. For more information, consumers can visit or speak to our Baby Experts at (800) 326-4286.

Nestle has a strong history of bringing out the very best in babies. It all started in 1867 when a young pharmacist named Henri Nestle was asked to look in on a neighbor's child who could not breastfeed. Henri saved the baby's life by creating a special mixture of what would later be recognized as the world's first infant food. Nestle has been in the business of caring for babies ever since.

About Nestle USA

Named "America's Most Admired Food Company" in Fortune magazine for the sixth consecutive year, Nestle USA provides quality brands and products that bring flavor to life every day. From healthy meals with Stouffer's Lean Cuisine, to baking traditions with Nestle Toll House, to advancing life for pets with Purina, Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestle. Good Food, Good Life" is all about. Nestle's well-known brands include: Nestle(R) Toll House(R), Nestle(R) Nesquik(R), Nestle(R) Coffee- mate(R), Nestle(R) Good Start(R) Supreme baby formulas, Stouffer's(R), Stouffer's(R) Lean Cuisine(R), HOT POCKETS(R) and LEAN POCKETS(R) brand sandwiches, Nescafe(R), Nescafe(R) Taster's Choice(R), Libby's(R) Juicy Juice(R), Buitoni(R), Ortega(R), PowerBar(R), Nestle(R) Crunch(R), Nestle(R) Butterfinger(R), Wonka(R), Purina(R) Dog Chow(R) and Cat Chow(R), Purina(R) Friskies(R) canned and dry cat food, and Tidy Cats(R) and Tidy Cats Crystals(R) cat box filler. Nestle USA, with 2002 sales of $11.1 billion, includes Nestle Brands Company, Nestle Prepared Foods Company, and Nestle Purina PetCare Company. Nestle USA is part of Nestle S.A. in Vevey, Switzerland -- the world's largest food company with 2002 sales of $57.6 billion. For product news and information, visit or .

(1) Nestle(R) Carnation(R) Follow-Up(TM), Nestle(R) Carnation(R) Alsoy(R), and Nestle(R) Carnation(R) Follow-Up Soy(TM) have changed names respectively to Nestle(R) Good Start(R) 2 Essentials, Nestle(R) Good Start(R) Essentials Soy, and Nestle(R) Good Start(R) 2 Essentials Soy.

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