NestlÃ© opened a new seasoning production line at its Maggi factory in Dongguan, China, marking the completion of the first phase of the Company’s CHF 44 million-expansion project.
The new state-of-the-art production line aims to increase the factory’s annual production capacity of Maggi liquid seasoning products by 1,700 tons.
The Maggi Dongguan factory produces a selection of culinary products including seasonings, flavorings and soups.
Roland Decorvet, Chairman and CEO of NestlÃ© Greater China Region, explained the importance of the expansion project and said: “Maggi seasoning has been very popular for both professional and household cooking. It provides a preferred solution for delicious, nutritious and convenient food. This much-needed expansion project will enable us to meet the increasing market demand for this product.”
Mr. Decorvet also re-emphasized NestlÃ©’s commitment to the region and added: “Today’s event represents yet another milestone in NestlÃ©’s mutually beneficial partnership with Dongguan, where two of NestlÃ©’s famous brands, Maggi and NescafÃ©, are manufactured in China.”
Completion of the expansion project—expected in 2015—looks set to increase the factory’s production capacity by 300%. Construction has already begun on the next phase, which will also include workshop space.
At the official opening event, NestlÃ© China also announced that it will introduce its Healthy Kids Global Program to primary schools in Dongguan.
The NestlÃ© Healthy Kids Program aims to improve the nutrition, health and wellness of children aged 6-12 years old by promoting nutrition education, balanced diet, greater physical activity and a healthy lifestyle.
The Program was introduced in China in May 2010 in partnership with the Chinese Nutrition Society, and has already been successfully implemented in five provinces and two cities.