New Carb Options(TM) Line Brings Taste and Variety to a Low Carb Diet

- Maker of Famous Food Brands Such as Ragu(R), Skippy(R) and Lipton(R) Offers Carb-Watchers Delicious, Convenient, Affordable Options -

ENGLEWOOD CLIFFS, N.J., Jan 13, 2004 -- Following a low carb diet is about to become easier and tastier as Unilever Bestfoods introduces an innovative line of 18 products made especially for the more than 30 million Americans who are counting their carbohydrates -- but craving great-tasting foods and recipes. The new Carb Options(TM) line of sauces, marinades, salad dressings, peanut spread, bars and shakes has been designed from scratch - but is based on brands consumers know and love, such as Ragu(R), Wish-Bone(R), Skippy(R), Lipton(R) and Lawry's(R), and is formulated for use as part of a low carb diet.

Each product in the line contains six grams or fewer of net carbs per serving while tasting great, according to consumers who sampled the products during testing. (Net carbs are total carbs minus dietary fiber and sugar alcohol, as these have a minimal impact on blood sugar.) Now, consumers nationwide can find Carb Options(TM) products at reasonable prices everywhere they shop for groceries, solving the daily dilemma of how to prepare appetizing meals at home while following a low carb diet.

According to a new survey(1) conducted by Impulse Research Corporation, the number one complaint of respondents who are attempting to stick to a low carb diet is giving up and missing their "favorite foods," followed closely by cries of lack of variety in the range of meals and snacks they consider acceptable to eat while watching their carbohydrates. Interestingly, women reported "craving" variety at a higher rate (46 percent) than men (35 percent).

Douglas Rodriquez, renowned chef and restaurateur, has spent hours in the test kitchens of Unilever Bestfoods helping to design delicious meals using Carb Options(TM) products that everyday cooks can make easily at home. Many of these recipes, and others, are posted on the web site, along with details about the nutritional content of each product in the line. "My restaurant patrons love good food and love to eat, but more than ever they are watching their intake of carbs. That's why we created special dishes at Ola in New York and Miami, Calle Ocho in New York, Philadelphia's Alma de Cuba, and Deseo of Scottsdale, AZ., that bring great taste to a low carb diet. With this Carb Options(TM) line, consumers can begin to treat themselves at home to meals and snacks with greater variety and taste than they may have been preparing before these terrific new products were available."

The current consumer trend of counting carbs shows no sign of fading anytime soon. "We know that at least 30 million people are living the low-carb lifestyle and that number is expected to double in the next year," said Lisa Klauser, vice president of Integrated Marketing for Unilever Bestfoods. "This shift in America's eating habits is unprecedented. With the launch of the Carb Options(TM) line, we are answering the carb-counters call -- 'bring taste to the table!' And that's why we have tagged our extensive print advertising campaign "Carb Options(TM). Taste you can count on(TM)." To find copies of recipes and menu ideas for Carb Options(TM) products, as well as store locations and product information, visit

(1) This research project was conducted in order to learn about attitudes
and behaviors concerning low carb diets. The survey was conducted
online with two populations: a random sample of 1,508 men and women
representing a cross-section of the US and 1,500 men and women in 10
major US cities -- all members of the CyberPulse(TM) Advisory Panel.
The Advisory Panel has been carefully selected to closely match US
population demographics. Research was conducted in December 2003.
The margin of error for each survey is +/- 2.5% at the 95% level of


Unilever is one of the world's largest consumer products companies with annual sales of approximately $47 billion in 2002. It produces and markets a wide range of foods and home and personal care products. Unilever operates in around 100 countries around the globe and employs approximately 250,000 people. In the United States, Unilever sales were approximately $12 billion in 2002. It employs approximately 15,225 people and has 59 offices and manufacturing sites in 21 states.

The business comprises:

Foods: Lipton teas, soups and side dishes; Wish-Bone salad dressings and marinades; Lawry's seasonings and specialty sauces; Shedd's Country Crock and "I Can't Believe It's Not Butter!" spreads and sprays; Ragu pasta and pizza sauces; Knorr soups, sauces and bouillons; Hellmann's and Best Foods mayonnaise; Skippy peanut butter; Bertolli olive oil, premium pasta sauces and frozen dinners; Good Humor-Breyers and Ben & Jerry's Homemade, Inc. ice cream companies; and Slim-Fast nutritional and health snack products.

Home and Personal Care: "all" laundry brand, Surf and Wisk laundry detergents; Snuggle fabric softener; Sunlight dish detergent; Lever 2000, Caress, Pond's and Vaseline skin care; the Dove family of anti-perspirant, skin- and hair-care products; the Suave family of anti-perspirant, skin- and hair-care products; Axe deodorant bodyspray for men; Q-tips cotton swabs; Finesse, Salon Selectives, and ThermaSilk hair care products; and Calvin Klein, Cerruti and Vera Wang prestige fragrances.

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