New Nutrition Bar Tastes Great and Fuels Endurance Needed for an Active Lifestyle
MADISON, N.J., June 11 /PRNewswire/ -- Can you taste the energy? Wyeth Consumer Healthcare today announced the launch of the new Centrum Performance(R) Energy Nutrition Bar and has kicked off a summer-long tour of concerts and sporting events to engage and energize active, on-the-go consumers. The brand is also crowning seven local-market Centrum Performance Energy Fans via onsite interactive sweepstakes events.
Complementing the Centrum Performance(R) brand of multivitamins, designed for active men and women who lead physically and mentally demanding lifestyles, new Centrum Performance Energy Nutrition Bars are specially formulated with energy-boosting carbohydrates and protein, as well as vitamins and minerals, and packaged into a convenient nutrition bar ideal for an active lifestyle. The new bar contains 21 vitamins and minerals, including antioxidants for maintaining healthy cells, and B-vitamins that are essential for the body's production of energy.
"Consumers today want to work hard and play hard," said Kristine Clark, Ph.D., R.D., FACSM and Director of Sports Nutrition at Penn State University. "During periods of physical and mental stress, higher levels of certain nutrients can help maintain good health while delivering the right combination of energy. The new Centrum Performance Energy Nutrition Bar delivers these much-needed nutrients in a great-tasting, energy-boosting and portable package."
In Search of Energy Fans
Centrum Performance Energy Nutrition Bar is targeting energy-minded consumers this summer through a tour of high-profile sporting and music events throughout the United States.
The tour recently visited the star-studded Z-100 Zootopia concert at the Meadowlands in New Jersey, the Chase Corporate Challenge Series(R) in Boston, the First Union Cycling Series in Philadelphia and will continue onto events in other top markets including Los Angeles, San Francisco and Washington, D.C.
As part of the festivities at each event, local Energy Fan searches will be conducted in partnership with top radio stations. By stopping by the Centrum Performance Energy Bar booth at each event and showing their energy on camera, consumers earn a chance to be crowned the local Centrum Performance Energy Fan, and win a cash prize and tickets to top concerts and major sporting events in their markets. Other winners will receive outdoor sporting gear and Centrum Performance Energy Bar prize packages.
Taste the Energy! The new Centrum Performance Energy Nutrition Bar offers a convenient source of energy-producing ingredients with an unexpectedly delicious taste and comes in two great flavors -- Chocolate Nougat and Chocolate Peanut Butter.
"On-the-go consumers need a convenient snack that gives them an energy boost to stay ahead," said Andy Davis, Senior Vice President of Marketing at Wyeth Consumer Healthcare. "We are happy to introduce the Centrum Performance Energy Nutrition Bar -- it delivers high-quality nutrition and great taste."
Consumers can taste the new bar, receive promotional offers and enter the local sweepstakes by visiting the Centrum Performance Energy Nutrition Bar booth at any of these upcoming events: KIIS-FM Wango Tango -- June 15, Los Angeles; JPMorgan Chase Corporate Challenge(R) Series -- June 26, New York; Toyota Pro Beach Volleyball Tour -- June 20-21, Ocean Beach, Md.; Chronicle Marathon -- July 28, San Francisco. Consumers in all markets can go to http://www.centrumperformance.com for more free offers.
About Centrum Performance(R):
Centrum Performance is a complete+ multivitamin, like original Centrum(R), with high++ levels of certain antioxidants and B vitamins, plus ginseng and ginkgo biloba. These energy-essential vitamins and minerals work together with the herbals and a healthy diet to help restore your optimal level of nutrition, performance and energy.
About Wyeth Consumer Healthcare:
Wyeth Consumer Healthcare, a division of Wyeth, is one of the world's leaders in the development, manufacture and marketing of non-prescription medicines, vitamins and nutritional products including such established brands as Advil(R), Centrum(R), Chap Stick(R), Dimetapp(R) and Robitussin(R).
Wyeth (NYSE: WYE) is one of the world's largest research-driven pharmaceutical and health care products companies. It is a leader in the discovery, development, manufacturing, and marketing of pharmaceuticals, vaccines, biotechnology products and non-prescription medicines that improve the quality of life for people worldwide. The Company's major divisions include Wyeth Pharmaceuticals, Wyeth Consumer Healthcare and Fort Dodge Animal Health.
+ Contains all nutrients with an RDI.
++ Refers to Thamin (B1), Riboflavin (B2), Niacin, Vitamin B6 and Vitamin
B12 as compared to Centrum.