A new coalition, focused on the right to know whether or not foods are genetically engineered, denounced the millions of dollars poured into anti-Prop 37 efforts by major corporations. The corporate campaign, financed by agribusiness, food and chemical giants such as Monsanto, Dupont, Dow, Coca Cola and Kellogg's, was designed to misinform and deceive the public about the cost of labeling.
"Corporations may have misled voters in California about GMOs, but they can't change the fact that over 90 percent of Americans support the labeling of foods with genetically engineered ingredients," said Alisa Gravitz, CEO of Green America. "The GMO Inside campaign will make it possible for all Americans to find GMOs in the food products in their homes and communities, label them, and switch to non-GMO foods instead. The campaign will show corporations that people will not complacently serve as lab rats for the testing of genetically engineered foods."
"We are disappointed but not deterred by this defeat," said John W. Roulac, CEO and founder of Nutiva--world's leading organic superfood brand. "GMO Inside was created to catapult the energy from the fight for Prop 37 to the next level. Our goal is to bring greater awareness to consumers nationwide about the dangers of GMOs and educate on what they can do to make a change."
The GMO Inside campaign launched today on Facebook, facebook.com/GMOInside; Twitter, twitter.com/GMOInside; and Pinterest, pinterest.com/GMOInside, and is signing up supporters at GMOinside.org. GMO Inside steering committee members include Food Democracy Now!, Green America, Institute for Responsible Technology, Foodbabe, Nature's Path and Nutiva.
The GMO Inside campaign will provide Americans with actions they can take in their homes, grocery stores, and communities to call attention to genetically engineered foods. It will provide tools and resources for Americans to find the GMOs in a wide-range of products and brands on grocery shelves, and give people organic and non-GMO alternatives. It will also create communities of people who are concerned about GMOs and who will support each others' efforts to label GMOs and avoid products containing them.