The consumer-friendly touchscreen kiosk application addresses customer questions on prescriptions and OTC medications, natural remedies, and self-care in front of the counter
PORTLAND, Ore.-June 3, 2003-Healthnotes Inc. (HNI) announced today the new Healthnotes Pharmacy application for touchscreen kiosks, complete with 2,000 patient education monographs covering more than 10,000 prescription and over-the-counter medications by both brand and generic names. The addition of the medication monographs complements the acclaimed healthy living and self-care information in Healthnotes Pharmacy, making it a complete solution for providing pharmacy customers with science-based health information in front of the counter.
Demonstrations of the new Healthnotes Pharmacy application will be taking place at NACDS Marketplace, June 7-10, 2003 at the San Diego Convention Center, in booth #1734.
"Consumers view their pharmacies as trusted healthcare resources. Pharmacists want complete, reliable health and wellness information they can either direct their patients to or use in one-on-one counseling," stated Schuyler Lininger, D.C., HNI president and CEO. "The Healthnotes Pharmacy application delivers a tool they can use to increase their level of service and easily provide their customers with trustworthy information on everything from prescriptions and OTC medications, to supplements, nutrition, and lifestyle."
Information at the point of decision
Healthnotes Pharmacy provides everyday answers to questions on more than 650 health concern topics, with nine Health Centers targeted to specific demographics and concerns. Each Health Concern article includes a summary Checklist that outlines which products are most effective for the condition, making it easy for pharmacy customers to find products that address their concerns. The Health Centers include
· Women's Health
· Men's Health
· Cold, Flu, & Allergy
· Heart Health
· Digestive System
· Pain & Arthritis
· Eye Care
· Dental Care
In addition, Healthnotes Pharmacy covers vitamins, herbs, food, nutrition, fitness, and weight management, and offers hundreds of recipes, including recipes for food allergies and special diets.
The 2,000 patient education monographs include specific dosage, side effects, precautions, storage instructions, and other information of interest to pharmacy customers. Each monograph also outlines the possible drug-drug interactions consumers should be aware of when taking the medication. In addition, Healthnotes covers Vitamin Safety and Herbal Safety with information on more than 18,200 depletions and interactions between medications and vitamins, herbs, and foods.
"With profits for prescriptions on the decline, pharmacies and drug stores are looking for ways to cross-sell higher margin products, such as OTC medications and supplements," continued Dr. Lininger. "Healthnotes Pharmacy was designed to reflect the way pharmacies are merchandised, and the articles and Checklists are written to trigger sales by recommending complementary and companion products."
Tools for merchandising and multi-channel initiatives
In addition to the wealth of science-based health and lifestyle information, Healthnotes also serves as a valuable merchandising tool. The kiosk software tracks customer use and reports back to the pharmacy actionable data on their shoppers' specific health concerns and product interests. This allows pharmacies to easily identify health trends in their stores and merchandise products accordingly.
To reinforce a pharmacy's multi-channel strategy, Healthnotes provides consumer-friendly health and wellness information for use on their Web site. All the information is completely integrated and provides a consistent resource for pharmacy customers-online and in-store. The content is available in a variety of formats, including cost-effective options to integrate in minutes.
About Healthnotes Inc.
Healthnotes Inc. (HNI) is the premier provider of credible, easy-to-use health and lifestyle information for in-store touchscreen kiosk, Web, and multi-channel initiatives. Healthnotes® applications provide consumers with practical, comprehensive information at the point of decision-online and in-store. More than 6,500 supermarkets, pharmacies, and natural product stores in the United States, Canada, and the United Kingdom use Healthnotes Retail Solutions to improve customer service, build loyalty, and increase sales. Healthnotes also generates behind-the-counter applications that are licensed to e-commerce and health-related Internet sites worldwide. On the Web: www.healthnotes.com
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HEALTHNOTES is a registered trademark of Healthnotes, Inc.