New Hope Natural Media Joins forces With the Organic Trade Association Trade Show

Annual All Things Organic™ trade show to co-locate with Natural Products Expo East beginning in 2010

BOULDER, Colo. (March 4th, 2010) - New Hope Natural Media, a division of Penton Media Inc., today announced a new partnership with the Organic Trade Association. Under the agreement, Penton will acquire the All Things Organic™ trade show. New Hope Natural Media will manage the show on behalf of the Organic Trade Association beginning in 2010. This year’s 10th annual edition of All Things Organic™, will take place October 13th - 16th in Boston, MA. and will be co-located with Natural Products Expo East.

“Merging the expertise of New Hope Natural Media to produce and manage trade events in the organic space with the Organic Trade Association’s mission to promote and protect the growth of organic trade creates an optimal partnership and an investment into the organic industry,” said Fred Linder, President of New Hope Natural Media.

All Things Organic™ joins a portfolio of organic-focused events including the Organic Summit, and the Organic Harvest Festival already co-located with Natural Products Expo East in 2010. These events combined will create the primary gathering place for the organic business community.

Throughout the four days at Natural Products Expo East, the Organic Trade Association will host conference sessions, their member task force and forum meetings, and the 2010 annual member meeting and Organic Leadership Awards Dinner. Further, the positioning of Organic Products Expo-BioFach America alongside the Organic Trade Association's successful international Reverse Trade Mission will poise the event as an international gathering place for organic.

“This exciting new partnership unites the business and educational strengths of All Things Organic™ and Natural Products Expo East,” said Christine Bushway, OTA’s Executive Director. “It will better serve the organic business community by increasing traffic, buyers and attendance at the trade event. Expo East will become the organic hub of the nation.”

New Hope Natural Media (, a division of Penton Media Inc., the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services. Penton Media is the largest independent business-to-business media company in the U.S., serving more than 6 million business professionals every month. The company’s market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit

The Organic Trade Association (OTA) is the membership-based business association for organic agriculture and products in North America. Its members include growers, shippers, processors, certifiers, farmers' associations, distributors, importers, exporters, consultants, retailers and others. OTA’s Board of Directors is democratically elected by its members. OTA's mission is to promote and protect the growth of organic trade to benefit the environment, farmers, the public and the economy (

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