DNA Brands, Inc., maker of the great tasting DNA Energy Drink and DNA Meat Snacks, each a favorite of the action sports community and its enthusiastic followers, announced today that its wholly owned subsidiary, Grass Roots Beverage, has signed an exclusive master distribution agreement with New Leaf Brands, the New Jersey ready-to-drink ice tea and lemonade producer.
Ralph Sabella, Vice President of Operations for Grass Roots Beverage, stated, "We are extremely pleased to be able add New Leaf Brands to our growing portfolio of distributed products. It is our goal to offer top shelf beverage producers a statewide Florida distribution alternative." Sabella added, "Grass Roots Beverage is one of the few distributors in the state that can offer this type of service because others like Coke, Pepsi, Anheuser Bush and Miller are virtually unavailable to smaller regional companies seeking to enter our market." Sabella concluded, "Our objective is to build a comprehensive product portfolio that will complement our own DNA Energy Drink line and significantly increase revenue and profitability at each stop we make. With that in mind we anticipate the naming of several new products for distribution in the near future. The initial launch of the New Leaf lemonade began on May 16 to the independent convenience store operators currently being serviced under the Grass Roots umbrella."