New Look and Feel for Choice Organic Teas Website

Seattle, WA April 10, 2006 – Choice Organic Teas has undertaken an extensive website redesign. Their new website,, is a testimony to their experience and knowledge, a venue where they share the process that goes into making perfectly balanced tea, and a behind-the-scenes look at the company’s sustainable and socially conscious business practices.

Visitors have the opportunity to “Visit a Tea Garden” to learn where Choice Organic Teas come from and why each garden is special. Choice Organic Teas uses the “Why Organic?” page to describe why their tea must be organic and gives descriptive examples of the benefits of organic tea cultivation. In answering the question “Why Fair Trade?” they explain how they helped introduce the United States to Fair Trade Certified™ tea and give examples of how fair trade benefits tea workers. Choice Organic Teas proudly offers more varieties of Fair Trade Certified tea than any other tea company in the United States.

The “Choice Guide to Tea” highlights notes about tasting tea, brewing the perfect cup of tea, and facts and flavor profiles on teas from around the world. Choice Organic Teas shares the knowledge they’ve gained by working closely with their international growers in China, India, Japan, Sri Lanka, Tanzania and others to create organic teas known for outstanding character and clarity of flavor.

Visitors can check back frequently in order to stay up-to-date on their “Featured Tea,” “Tea Knowledge” and “Recent News.” The ability to shop for teas directly from their website remains, and is easier to navigate by tea type, White, Green, Oolong, Black, Chai, or Herbal, or sort by Fair Trade Teas, Decaffeinated Teas or Loose Leaf Teas.

A brand of Granum, Inc. of Seattle, Choice Organic Teas made its debut in 1989 as an outgrowth of the company founder, Blake Rankin’s active involvement in the organic marketplace. As North America’s # 1 selling exclusively certified organic tea line they have promoted the growth and development of organic agriculture in tea estates worldwide. They offer more than seventy varieties of Black, Green, Oolong, White teas, and herbal infusions available in teabags and loose leaf. In 2000, Choice Organic Teas became the first tea crafter in the United States to offer Fair Trade Certified tea, expanding awareness of a just form of trade with the developing world. Choice Organic Teas are manufactured in a certified organic facility where Green-e Certified renewable energy certificates (RECs) from wind power are purchased to offset 100 percent of the facility’s electricity. Visit for more information.

Autumn White Weeks
Choice Organic Teas / Granum, Inc.
(206) 525-0051

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