A New Look For Vitafoods

The sixth Vitafoods conference and trade show takes place this month in Geneva. New owner IIR Exhibitions has given the event a new look to reflect the sector's rapid growth. It will introduce new features, such as supplier seminars, the Finished Product Zone, and Vitacos, a dedicated zone for cosmeceutical ingredients companies.

The Finished Products Zone will be devoted exclusively to end-product suppliers and will feature a host of companies including Chocolat Bernrain, St Michaels Rica, ArcoPharma SA and Prolux International.

Vitafoods International
When: 13-15 May, 2003
Where: Palexpo, Geneva, Switzerland
Contact: www.vitafoods.co.uk
The three-day conference, organised by Leatherhead Food International will be centred around themed sessions focussing on such topical issues as diet and the immune system, gut, heart and bone health, anti-ageing, weight and glycaemic control, performance and future perspectives, and market and regulatory issues. Plus, a new session on food supplements will run concurrently to the main conference on the second day, and experts will evaluate the consequences of forthcoming legislation on supplements, product safety issues, health claims for vitamins and minerals in supplements, plus opportunities for new botanicals in functional foods, over-the-counter drugs and nutraceuticals.

Conference Highlights
Strategies for Success—
Peter Wennström, Wennström Integrated, Sweden

From hi-tech to hi-touch—strategy development in functional foods, introducing The Functional Foods Marketing Model, five strategies for entering the market, four factors in positioning your brand.

Soya, Isoflavones and Menopause—
Nigel Duffin, So Good International

A review of dietary soy on menopausal symptoms.

Whole Grain and Heart Health—
Professor David Richardson,
dpr Nutrition

Presenting scientific information that is consistent with the EU-funded PASSCLAIM initiative and based on the dossier submitted to the UK Joint Health Claims Initiative.

Requirements for Health Claims,UK Developments—
Melanie Ruffell, JHCI

An overview of the level of proof and documentation required to substantiate health claims, the JHCI process for considering dossiers of evidence and ways to ensure that health claims are easily understood by consumers.

The Future of Food Supplements in the EU—the consequences of the new legislation—
Peter Berry Ottaway, Berry Ottaway and Associates

A review of the current EU legislation's impact on the European supplements market.

Product Safety Through the Management of Scientifically Assessed Risk—
Derek Shrimpton, consultant

Discussing the differences between the risk assessment of vitamins and minerals used in dietary supplements by the Food Standards Agency, current European industry guidelines, the study of the US Food and Nutrition Board and the opinions of the Scientific Committee for Food of the European Union, and the role of risk managers.

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