New NMI report: 'the healthy got healthier'

New NMI report: 'the healthy got healthier'

NMI research finds that health-minded consumers are taking even more responsibility for their health and continue to lead middle-mainstream American consumers toward better lifestyle choices.

Natural Marketing Institute’s new report, Strategic Trends and Insights in Health and Wellness, has been released. Several of the new recommendations from the Institute of Medicine (IoM) study on how to reverse the growing obesity trend are central to NMI’s report, which covers healthy lifestyle behavior from the consumer’s point of view.

Throughout the recession, consumers’ attitudes and behaviors with regard to their health have fluctuated in various ways and those fluctuations differ greatly across population segments. In most ways, NMI’s research shows that the healthy got healthier, taking even more responsibility for their health and they continue to lead middle-mainstream American consumers toward healthier options.

Topics covered in Strategic Trends and Insights in Health and Wellness:

  • Consumer motivations toward healthy lifestyles
  • Healthy actions and choices in food and beverages
  • Perception and use of specific food and nutrients like organic and sweeteners
  • Insights on condition management with content on heart disease and diabetes
  • Supplement trends

 

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