New sales team to elevate SweetLeaf market share

New sales team to elevate SweetLeaf market share

SweetLeaf Stevia Sweetener is launching its next phase of expansion with a dynamic new sales team with the appointment of Laura Setzfand as Vice President of Sales.

SweetLeaf Stevia® Sweetener is launching its next phase of expansion with a dynamic new sales team. The “Sweet Team” will focus on developing a strategic corporate sales plan to achieve key business objectives and strengthen the company’s market share in the burgeoning stevia industry, which is projected to exceed $2 billion by the end of 2011.

Wisdom Natural Brands®, manufacturer of SweetLeaf Stevia® Sweetener, announces the appointment of Laura Setzfand as Vice President of Sales. Bringing with her a proven track record of analysis, insight and increased revenues, Setzfand will target specific areas of growth across diverse channels of distribution. Setzfand has a history of highly successful sales and marketing leadership experience at various companies including Hain Celestial and Nature’s Gate.

In her new role, Setzfand will manage a team of uniquely experienced and highly dedicated sales associates. Claire Polson, Eastern Region Sales Manager, has a background that includes more than 17 years of sales and marketing experience in natural/specialty products with Tree of Life, Inc., Explorer’s Bounty, and Lightlife Foods. Kendall Clemens, Central Region Sales Manager, brings more than 16 years of sales experience to the team, with a background working with Kraft Foods, Balance Bar Company, and Atkins Nutritionals. Leann Maxwell-Muir, Western Region Sales Manager, brings 20 years of experience in sales and marketing management to the team, having worked with the Kashi Company and then Kellogg’s for almost a decade.

In addition to the new sales dream team, SweetLeaf® plans to announce several exciting new product lines in the upcoming months.

“I am pleased to have such a strong team working with us to bring our products to even more markets while supporting our continued growth,” said James May, Founder and CEO of Wisdom Natural Brands®. “Wisdom Natural Brands® uniquely possesses many key advantages in the marketplace and we look forward to tremendous growth with the help of this highly experienced and knowledgeable team,” added May.

A sweet future is ahead for SweetLeaf Stevia® Sweetener, the only all-natural, zero-calorie, zero-carb, zero-chemical, zero-glycemic index sweetener on the market today. To learn more about SweetLeaf®, please visit To learn more about Wisdom Natural Brands®, visit

About SweetLeaf Stevia® Sweetener
It all started with one man who had a dream—James May, Founder and CEO of Wisdom Natural Brands®. Stevia is a naturally sweet herb native to Paraguay that has been consumed for centuries. After tasting stevia leaves given to him by a Peace Corps worker, May made it his mission to bring the extract from the deliciously sweet plant to the United States. May is now world known as “The Father of Stevia.”

May’s perseverance and dedication to bringing stevia to the U.S. ultimately resulted in SweetLeaf Stevia® Sweetener, a 100% natural sweetener with zero calories, zero-carbohydrates, zero-glycemic index, and zero chemicals. Only cool, purified water and high-grade stevia leaves are used in its “green” processing. SweetLeaf® is the 2010-2011 Global Stevia Products Award winner for taste, technology and sustainability.

In May 2010, James May was presented with the Lifetime Achievement Award by Stevia World International at the Stevia World Europe conference in Geneva, Switzerland. In March 2011, The American Herbal Products Association (AHPA) awarded May the 2011 AHPA Visionary Award in recognition of unwavering, persistent dedication in the advancement of all-natural stevia. Today, May is a leading expert on stevia and travels across the world promoting the benefits of the stevia plant.

Wisdom Natural Brands®, a leading U.S. manufacturer of stevia products, offers SweetLeaf Stevia® Sweetener in convenient double-serving packets. SweetLeaf Stevia® Sweetener is sold in boxes containing either 35 or 70 packets. Each packet replaces two teaspoons of sugar. SweetLeaf® is also sold in the SweetLeaf Stevia Plus® Shaker Bottle for easy home use and SweetLeaf SteviaTabs™ Dissolvable Tablets for easy on-the-go use.

For more information, visit

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