New Soy Smoothie Smoothes Its Way Into New York; Now Available at Gristede's Stores: Frulatte Combines Great Taste And Natural Ingredients

9/17/2002 OAKLAND, Calif., Sep 17, 2002 /PRNewswire via COMTEX/ -- Frulatte Foods Co. announced today that its new FRULATTE Energizing Smoothies, a unique combination of great taste, nutrition and convenience, is now available at Gristede's. Designed for health-conscious people with active lifestyles, FRULATTE Smoothies are a fresh, natural and satisfying blended beverage that supplies sustained energy and key nutrients.

"The smoothie industry has undergone tremendous growth, and FRULATTE Smoothies continue to appeal to consumers as they look for a light meal smoothie that gives them the energy and health benefits they want, yet doesn't sacrifice taste or convenience," said Amy Cadora, Vice President and General Manager of Frulatte Foods Co. "This is especially true of New Yorkers who are constantly on the go and have been demanding a product that meets their needs and fits their lifestyle."

Perfect in place of a light meal, anytime anywhere, FRULATTE Smoothies can also be used by health conscious people looking to control calories and manage their weight. Inspired by the Italian word "frullato" which means cold, creamy shakes, FRULATTE Smoothies are available in six delicious flavors -- Milk Chocolate, Strawberry-Kiwi, Orange-Mango, Mocha Cappuccino, Cranberry-Raspberry and Lemon Creme.

Each FRULATTE Smoothie is an energizing, fat free or low fat MEAL-IN-MOTION(TM), which contains:

  • The protein equal to two eggs (10 grams, including 5 grams from non-genetically modified Solae(TM) brand soy protein)
  • The calcium of 11/2 cups of milk (50% of the recommended daily requirement)
  • 1-1/2 servings of fruit (fruit flavors only)
  • 90-100% real fruit juice (fruit flavors only)
  • Fiber, Folic Acid, Vitamins C, D and E and other minerals
  • 15% of the Daily Value for Zinc and Selenium (two key antioxidant minerals)
  • Lactose-free (except for Mocha Cappuccino)
  • Only 220-250 calories
  • No fat or low fat
  • No preservatives
  • No artificial flavors

FRULATTE Energizing Smoothies are available in the refrigerated section of the grocery store. Each 10.5 fl. oz. bottle sells for a suggested retail price of $2.49. For more information please visit Frulatte is currently available in Gristede's, Safeway, 7-Eleven, Ralphs, Raley's, Vons, Pavilions, Nob Hill Foods, Bel Air Markets, Carrs, Dominick's, Randalls, Tom Thumb, Genuardis, and Harry and David retail stores.

About Frulatte Foods Co.
Oakland, CA-based, Frulatte Foods Co. is a division of INOBYS Ltd., which is a new consumer products subsidiary of Yamanouchi Consumer Inc., the US-based consumer products subsidiary of Yamanouchi Pharmaceuticals. Yamanouchi is Japan's second largest pharmaceutical company, with worldwide consolidated operations contributing over $4 billion in sales revenue for the year 2000.

NOTE: Solae(TM) is a trademark of Protein Technologies International, Inc. -- a DuPont Business.

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