A nutraceutical ingredient that stimulates bone-producing cells and a bacteria that supports immune defenses are among the latest innovations appearing in the New Products Zone at Vitafoods Europe, May 22-24, 2012.
More than 150 new products from leading manufacturers are expected to make up the New Products Zone this year, which is located at the show entrance and will act as an invaluable tool in helping visitors plan their whole visit during their time at Vitafoods Europe.
Products include CaloriSorb from Aenova Holding GmbH, BONOLIVE from BioActor, Mucosave from Bionap, S.r.l, Bergavit, Lactobacillus L. casei 431 from Chr. Hansen A/S, Lafti L10 from Institut Rosell-Lallemand, Performances Synergy from Novastell, and Avoslim capsules from PPF Hasco-Lek S.A.
The New Products Zone is always a popular feature with visitors to Vitafoods Europe, as Chris Lee, Event Director explains: “The New Products Zone provides professionals with inspiration for new ingredients, as well as enabling them to identify the companies behind the innovations who they can visit on the show floor. “The zone will be brimming with innovation this year with products that many of our visitors have never have seen before.”
Finished Products Expo, which is co-located with Vitafoods Europe, will have its own New Products Zone at its entrance where the latest dietary supplements launched in the last 12 months will be on display.