Top Selling Brand Paves the Whey with a Heart Healthy Protein Bar
Carlsbad, Calif., March, 2006 – NEXT Proteins, the leading producer of a full-line of whey protein products under the DESIGNER WHEY™ brand, has announced its entry into the all natural market with the introduction of new DETOUR GO whey protein bars.
DETOUR GO – available in delicious Peanut Toffee Crunch – is the first protein bar of its kind in the all natural category and is geared towards anyone looking to reap the benefits of a heart healthy snack without sacrificing taste.
Each 50-gram DETOUR GO bar contains 12 grams of high quality protein, 6 grams of fiber and just 3 grams of fat. DETOUR GO also contains 200 calories and zero trans fat.
The primary ingredient in DETOUR GO is whey protein, whose health benefits have been found to include weight management, appetite control, and increased energy.
John B. Allred, Ph.D., professor emeritus of nutrition at Ohio State University’s Department of Food Science and Technology, explained: “Nutritionists think of the value of proteins in two different ways. First, in order to be of most value to the body, a protein must be highly digestible and whey proteins are among the most highly digested of any protein source.”
He added, “In order to be of the highest quality, a protein must contain all of the essential amino acids in an amount that will meet our amino acid needs. Here again, whey protein is an exceptionally high quality, complete protein in that it contains all of the essential amino acids for humans.”
According to David Jenkins, president and CEO of NEXT Proteins, the whey content in DETOUR GO means consumers pursuing an active lifestyle now have a product option available to them that contains one of the best sources of natural protein. He said, “With the health concerns surrounding us today regarding cholesterol, we wanted to offer consumers something heart healthy, all natural and great tasting…which also is a great source of protein.”
Jenkins said DETOUR GO addresses consumer need for a healthy lifestyle and diet without sacrificing taste. “Research indicates Americans are searching for all natural ways to control their cholesterol in their diet. DETOUR GO was specifically researched and developed to target this need.”
DETOUR GO is currently available at GNC and Vitamin Shoppe. Suggested retail price is $1.99.
Available in GNC, Vitamin Shoppe and Vitamin World stores across the country, each 85 gram DETOUR bar is packed with 30 grams of muscle-building protein. The 43 gram DETOUR bar, which contains 15 grams of protein, is available in Rite Aid, Wal-Mart, Albertson’s, Sam’s, 7-Eleven and c-stores nationwide.
ABOUT NEXT PROTEINS
Since 1991, NEXT Proteins has led the development of the industry’s best selling protein, DESIGNER WHEY™, which powers the company’s innovative, great tasting products like DESIGNER WHEY Protein™ powders and the first protein candy bars – DETOUR®. Recognized as the authority on the many advantages of whey-based products, NEXT Proteins has invested more than $7.7 million in whey research and clinical testing over the past 15 years. For more information visit our website at www.nextproteins.com or contact us toll free at 800-468-6398.
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