Harleysville, Pa. (September 2007) – The Natural Marketing Institute (NMI), the leading provider of strategic consulting, consumer insights and market research services for the health, wellness and sustainability marketplace, will be a Title Sponsor of the upcoming Good and Green – The Green Marketing Conference. The event will take place November 29th and 30th at the Chicago Cultural Center.
The conference is designed to show mainstream marketers how to take practical, attainable and profitable steps in their green and ethical consumerism marketing initiatives.
According to PME President Nan McCann, the event producer, “NMI has a strong track record with major brands across many industries. We are very proud to have them share with us their strategic marketing and expertise on topics of environmental and socially responsible sustainability as Title Sponsor of Good and Green. NMI’s commitment to providing knowledge, insights and solutions makes them an ideal fit for the curriculum.”
Steve French, NMI Managing Partner, adds “Companies across a multitude of organizations are recognizing that consumers are aligning their personal values and beliefs with those of brands and companies. As the only source for LOHAS consumer research, NMI has quantified the LOHAS market for six years and we look forward to the opportunity to share our knowledge of this burgeoning marketplace with attendees at the Good and Green conference.”
French and NMI LOHAS Business Director Gwynne Rogers will share a wide range of insights, applications and new research from its annual LOHAS Consumer Trends Database™ at the following sessions:
The LOHAS Market and Consumer Trends: Research & Insight on the Ethical Consumption Revolution – This general session presentation will focus on the latest market trends, new consumer insight, media implications, NMI’s proprietary LOHAS consumer segmentation model and much more. NMI will explore innovative, breakthrough ways in which companies can reach the LOHAS marketplace, apply strategic marketing approaches and determine the impact of CSR on consumer behavior. Companies will discover how to leverage LOHAS trends into their business strategies to become part of the dynamic revolution.
The Seven Guiding LOHAS Principles of a Successful Eco-Strategy: A Hands-On LOHAS Workshop – This hands-on workshop will be presented twice during the conference and will build upon what attendees have learned during NMI’s general session and will develop actionable strategies to successfully participate in the LOHAS market and engage a meaningful dialogue with consumers. Using NMI’s Seven Guiding LOHAS Principles to structure the session, NMI will explore the critical success factors and provide case studies of companies who have succeeded with their eco-strategies.
More information on the Good and Green conference can be found on their website at: http://www.goodandgreen.biz/ or by calling 860-724-2649, ext. 14.
NMI is a strategic consulting, market research, and business development company specializing in health, wellness and sustainability. For more information on NMI’s proprietary research reports and services, visit NMI’s web site at http://www.nmisolutions.com/.