NNFA 2004 to Showcase Low-carb Foods

NEWPORT BEACH, Calif., March 18, 2004 — Manufacturers and suppliers of hot new low-carb products will be displaying their latest offerings at NNFA’s natural products trade show and convention NNFA 2004. The low-carb lifestyle promotes the intake of high-protein foods while limiting the intake of carbohydrates.

While protein bars have traditionally served the consumer market as a convenient low-carb, high protein food, increasing varieties of low-carb products appearing on store shelves clearly demonstrate consumer demand for alternatives. The natural products industry remains the place consumers look to for cutting-edge nutritional products. NNFA 2004’s expanded low-carb pavilion will feature a variety of low-carb products to choose from including baked goods, bake mixes, bars, beverages, candy, dessert, dressings, pasta, sauces, and snack foods.

In addition, the show will host a series of low-carb seminars to educate attendees on this popular new trend, including the closing keynote address from Dr. Fred Pescatore, former associate director of the famed Atkins Center for Complementary Medicine, who will discuss how the low-carb lifestyle and Atkins philosophies can be taken to the next level by focusing on the use of foods of high nutritional quality.

NNFA 2004 will take place at the Sands Expo and Convention Center in Las Vegas, July 16–18. For more information regarding trade show activities for NNFA 2004, call (800) 966-6632, ext. 247 or e-mail [email protected].

The National Nutritional Foods Association (www.nnfa.org) is the nation’s largest and oldest non-profit organization dedicated to the natural products industry. NNFA represents more than 5,000 retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements, and health/beauty aids. With national offices in Washington, D.C., and Newport Beach, Calif., NNFA has seven regional offices throughout the United States and is governed by a 22-member board of directors representing all industry segments.

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