NNFA Files Health Claims Comments

NNFA recently submitted comments to the Food and Drug Administration (FDA) regarding health claims on product labels. The comments reiterated testimony NNFA CEO and Executive Director David Seckman gave in November 2005 that health claims can benefit both consumers and industry. Despite such benefits, however, NNFA noted in its comments, manufacturers report that current FDA standards for health claim language is cumbersome and even conflicting. As a result, consumers are either being confused by the wordy claims or are not being provided with health claim information because manufacturers forego them. The comments emphasize finally that consumer comprehension is linked to an educational component and FDA must consider dedicating resources to that aspect of determining health claim language. The comments can be read at www.nnfa.org/site/PageServer?pagename=ta_NNFAonRecord

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