Nobel Laureate Louis J. Ignarro, MD, To Address Health And Nutrition Industry At Nutracon 2004

Discoverer of Viagra explores cutting-edge science for new trends in consumer products

BOULDER, Colo. (January 26, 2004) - New Hope Natural Media, the world's leading tradeshow producer for the rapidly growing natural and organic products industry, has expanded its offerings to meet the ingredient and technology needs of manufacturers in the global health and nutrition market. Recognized as "the five most important days in the health and nutrition industry, all three events-SupplyExpo, Nutracon and Natural Products Expo West- will be held at the Anaheim Convention Center in Anaheim, Calif., March 3 - 7, 2004. Top scientists and health and nutrition experts will be featured on the program at Nutracon 2004 including the 1998 Nobel Laureate for Medicine, Dr. Louis J. Ignarro, the Zone Diet author, Barry Sears, and product development guru, Peter Mattson.

According to Nutrition Business Journal, the global supply market for supplements and functional foods totaled $8.9 billion in 2002, growing 4 percent over 2001. Raw material supply sales in the $52 billion supplement market were $7.7 billion and specialty ingredient supply sales in the $61 billion functional food market were $1.2 billion. The growth of the market warrants new ways of viewing health-related products.

SupplyExpo, March 5-7, is designed to satiate manufacturers' appetite for exposure to new, raw material ingredients. Nutracon, March 3-5, is the leading education and networking conference for product developers, brand managers and senior executives in the health and nutrition industry.

For the first time ever, Nutracon presents a Nobel Laureate for medicine as its keynote. Dr. Ignarro will discuss his 1998 Nobel Prize winning discovery of Nitric Oxide (NO) and its relation to L-arginine, which led to the development of the pharmaceutical drug Viagra. He will discuss the role NO can play in reducing the risk of cardiovascular disease when coupled with dietary and lifestyle strategies. He will also review the potential role that NO plays in the health areas of impotence, cancer, arthritis and diabetes, how NO works in conjunction with L-arginine and other amino acids, as well as NO's potential significance in the sports nutrition category.

"Dr. Ignarro's research, while obviously significant to the development of famous pharmaceutical products like Viagra, has tremendous relevance and application in the health and nutrition industry. Applications in hot
growth categories like sports nutrition will also be discussed," said Karen Raterman, vice president of content for New Hope Natural Media.

"Raw material, branded ingredient suppliers and manufacturers in the health and nutrition industry must pay close attention to forward-looking science," said Raterman. "This year's Nutracon, with the addition of Dr. Ignarro as keynote speaker, will be a unique opportunity for attendees to look into the future."

Conference attendees will receive the latest market data and intelligence, scientific research, and case studies of the top products in each growth category including: functional beverages and bars, cosmeceuticals, children's nutrition, weight loss trends and strategies, organic/sustainability and condition-specific markets, such as cognition. Sessions also detail the latest in regulatory and QA/QC and new ingredient science. New Hope Natural Media's Nutrition Business Journal will present the latest market data and strategic analysis at Nutracon.

This year's Nutraward ceremony and luncheon will be held Thursday, March 4. This annual award is given to a new ingredient or finished product that has achieved excellence on the basis of scientific merit, efficacy, safety, innovation, market potential, and it's ability to increase industry credibility.

For trade and media professionals to register to attend: contact New Hope Natural Media Customer Service at (866) 458-4935 or (303) 390-1776, [email protected] or visit

To exhibit: contact SupplyExpo Exhibit Sales and Services at (303) 939-8440, [email protected] or visit

Natural Products Expo West
Education and Events:
March 4-7, 2004
Tradeshow: March 5-7, 2004

Education and Events:
March 5-7, 2004
Tradeshow: March 5-7, 2004

Education and Events:
March 3-5, 2004

New Hope Natural Media is a division of Penton Media, Inc. (OTCBB: PTON), a leading diversified business media company that produces market-focused magazines, Web sites, trade shows and conferences. Penton serves the natural products/food/retail, technology manufacturing, design/engineering, supply chain/aviation, government/compliance, mechanical systems/construction and leisure/hospitality markets. For more information visit or visit

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