Nordic Naturals Announces Liaison with Wild Oats Markets, Inc.

Watsonville, California (February 26, 2004) Nordic Naturals, Inc., a leading manufacturer and provider of essential fatty acids in the dietary supplement and medical industries, announced today their partnership agreement with Wild Oats Markets, Inc. whereby the core line of Nordic Naturals products will be offered in all Wild Oats Stores. Wild Oats Markets began placing the products in January 2004. Approved products include Omega-3 Caps and Liquid, Children’s Chewable DHA, Complete Caps and Liquid and Peach and Orange Cod Liver Oils.

According to Joar Opheim, President of Nordic Naturals, “We are very pleased to be in partnership with Wild Oats Markets. We are aligned with their values around product acceptance and are confident that our relationship will strengthen their position as an industry leader in quality and environmental ethics.”
Nordic Naturals has been recognized by health practitioners, store buyers and consumers for converging the values of product quality with environmental sustainability practices. The exceptional quality found within the products is based on state of the art manufacturing processes, third party testing, rigorous compliance with strict European Pharmacopoeia Standards and the highest freshness values in the industry. With regards to environmental concerns, the company has been monitoring hot spots for over fishing for the last 9 years. Nordic Naturals firm policy has always been to utilize fish species that are not endangered and to harvest them from waters not exposed to over fishing. The company further ensures that every batch of Nordic Naturals products are 3rd party tested demonstrating that they are free from heavy metals and environmental toxins and surpass all national and international pharmaceutical standards for freshness and purity. “This partnership is symbolic of an emerging trend where conscious companies with sustainable values align with vendors and producers that hold similar missions in the supply chain. We welcome Nordic Naturals and other like-minded companies to Wild Oats,” says Perry Odak, President and CEO of Wild Oats Markets.

Wild Oats Markets, Inc. is a nationwide chain of natural and organic foods markets in the U.S. and Canada. With nearly $1 billion in annual sales, the company operates 103 natural food stores in 25 states and British Columbia, Canada. The company’s markets include: Wild Oats Natural Marketplace, Henry’s Marketplace, Sun Harvest and Capers Community Markets. For more information, please visit the company’s website at

Nordic Naturals offers a complete line of Omega-3s from fish in combination with Omega-6s from organic borage oil and evening primrose oil. Nordic Naturals also produces proven environmental pollutant defense products – to aid in the elimination of toxins from the system. Involved in research and education, Nordic Naturals is the chosen brand for various clinical trials at accredited universities and research institutions.


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