Novel Ingredient Services Expands Sales Team

Novel Ingredient Services is very pleased to announce the addition of Ariel Lane and Angela Kelly to its North American sales team. Ariel is based in Florida, and will be a fantastic resource to increase our coverage and service to the dietary supplement industry in the South East region of the country. Angela is based in Southern California and will be a welcome addition to our thriving business on the West Coast. Both positions were newly created additions to our coast to coast sales network and office locations in West Caldwell, NJ and Los Angeles, CA. These additions were driven by the continued significant growth in our customer base and overall business.

Ariel Lane is a graduate of the University of Miami, Coral Cables, FL, and has close to 10 years of increasing sales management experience. Angela Kelly graduated from Lewis Clark State College, Lewiston, ID, and has had a significant sales career for the past 5 years. Both are energetic, motivated, and eager to help us better serve our most valuable resource, you, our expanding customer base!!

Novel Ingredient Services was established in 2001 and has developed a strong reputation in the dietary supplement market for delivering high quality ingredients on time with a dedication to first class customer service. The company has significant expertise in sourcing from low cost country manufacturers with GMP facilities, and delivering value to it’s broad base of customers. Particular strengths are in acerola, cranberry and ginseng extract powders as well as lycopene. The company recently formed a strategic alliance with The Ingredient House, now a sister company with a focus on high intensity and bulk sweeteners for the food and beverage markets.

About Novel Ingredient Services (

Novel Ingredient Services was formed in 2001 by David and Bob Green, two seasoned industry executives from the Dietary Supplements Market. The company has become a preferred supplier of Fruit Extracts, Botanicals, and Nutraceutical raw materials for consumer products in the Dietary Supplement and Functional Food industries. The company’s dedication to providing optimal value, consistent satisfaction and uncompromised customer-confidence has helped it develop a reputation for superior quality and service. The company maintains two offices with distribution warehouses on either coast and a team of sales people across the country to service clients on a national basis.

About The Ingredient House (

The Ingredient House was formed in 2006 by a select group of senior industry professionals from the Food Industry with 40 years of experience in the High Intensity Sweetener market. Their knowledge base spans all popular HIS offered in the North American market, including Aspartame, Acesulfame-K, Neotame, Saccharine, and Sucralose. These executives formed The Ingredient House to blend Western sales, technical and marketing support with low-cost country manufacturing and supply capabilities. The company offers a select range of high-quality ingredients produced primarily in China to the North American Food and Beverage Industry, as well as various international markets.

For more information please contact:

Rudi van Mol
Novel Ingredient Services
West Caldwell, NJ 07006
T: (609) 279-0170
C: (609-356-8806
[email protected]
[email protected]

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