Novel Manages Double-Digit Growth with Addition of New Seasoned East Coast Sales Executive

POMPTON PLAINS, N.J., September 10, 2004 – With sales growth soaring in the double-digits, Novel Ingredient Services, LLC (“Novel”) – a botanical and specialty ingredient supplier – is proud to announce the hire of Jim O’Donnell as the Vice President of Sales for the East Coast region. Mr. O’Donnell has over 10 years experience in sales and marketing within the supply-side of the nutritional industry. Most recently, Mr. O’Donnell headed up sales and marketing on the East Coast for over four years at Blue California. Preceding that experience, he worked over six years at two other large raw material suppliers in the nutritional industry, CPB and Nutratech.

At Novel, Mr. O’Donnell will be overseeing all aspects of domestic sales on the East Coast, ensuring that sales and marketing goals are achieved and resources optimally utilized. Specifically, Mr. O’Donnell will be responsible for developing and implementing a long-term comprehensive sales plan tailored to meet business growth objectives as well as managing key East Coast accounts. In addition, Mr. O’Donnell will provide overall management for the sales function on the East Coast, ensuring that the department is adequately staffed, trained and operates within budget to meet Novel’s corporate-wide objectives.

Mr. O’Donnell lives in Morris Township, New Jersey and will be based out of Novel’s East Coast office in Pompton Plains, New Jersey.


Novel Ingredient Services, LLC with headquarters in Pompton Plains, NJ, a botanical and specialty ingredient supplier, provides scientifically substantiated, high-performance materials and customized specs for the food, beverage and nutritional industries.

Bob Green
Novel Ingredient Services, LLC
Telephone: 973-835-8867

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