Novus International helps support children's health initiative in Kenya

Novus International helps support children's health initiative in Kenya

Children's malnutrition organization, Vitamin Angels is distributing more than 345,000 zinc tablets to help prevent children's deaths due to diarrhea, a donation by St. Charles, Missouri-based Novus International, Inc.

Children's malnutrition organization, Vitamin Angels, is distributing more than 345,000 zinc tablets to help prevent children's deaths due to diarrhea, thanks to a donation by St. Charles, Missouri-based Novus International, Inc., a global industry leader in nutrition and health.

The zinc tablets are being provided through Novus's human ingredient division Stratum Nutrition, also based in St. Charles, Missouri. The tablets will be used to supplement oral rehydration salt (ORS) [PDF] to reduce diarrheal episodes in infants and children under the age of five, the age group most vulnerable to this illness. According to the World Health Organization (WHO) and UNICEF, widespread use of ORS in conjunction with zinc can prevent up to 88 percent of the 1.5 million childhood deaths worldwide each year due to diarrhea.

The tablets are being distributed by Vitamin Angels at two MillenniumVillages projects in Kenya. The Millennium Villages project offers a bold, innovative model for helping rural African communities lift themselves out of extreme poverty. The organization believes by fighting poverty at the village level through community-led development, rural Africa can help reduce extreme poverty and hunger by half and improve education, health, gender equality and environmental sustainability for hundreds of millions of people throughout the continent.

"We know what a huge difference this zinc will play in saving children's lives," said Howard Schiffer, president of Vitamin Angels, which supports projects in 41 countries throughout Africa, Asia and Latin America. "We are thankful to our partners, Novus, Stratum and Millennium Villages, for their commitment to reaching the children who are most in need."

The zinc tablets provided by Novus will be used in the management of acute diarrhea among children under five years of age. Normally, supplies are provided by the Kenya Ministry of Health, but a lack of stock in 2010 resulted in health teams using only ORS to treat diarrhea. The donation from Novus will cover the local needs throughout 2011.

"We are very proud of our partnership with Vitamin Angels and how our collective efforts can have such a tremendous impact on the lives of children in need," said Thad Simons, president and CEO, Novus International, Inc. "Partnering with Vitamin Angels is an easy choice for us. The organization's work directly aligns with our corporate vision to 'help feed the world affordable, wholesome food and achieve a higher quality of life'."

"This donation is timely in view of the fact that diarrhea remains one of the leading causes of childhood morbidity and mortality," said Margaret Wagah, the regional nutrition coordinator for the Millennium Villages in East and Southern Africa. "The zinc supplementation will serve as a useful nutrition intervention for promoting child survival in the villages."

About Novus International

Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in more than 90 countries around the world. An industry leader in animal nutrition and health, Novus's products include ALIMET(R) and MHA(R) feed supplements, ACTIVATE(R) nutritional feed acid, ACIDOMIX(R) preservative premixture, ADVENT(R) coccidiosis control, MINTREX(R) organic trace minerals, SANTOQUIN(R) feed preservative, MERA(TM)MET aquaculture feed additive, AGRADO(R) feed ingredient and many other specialty ingredients. The STRATUM NUTRITION(TM) brand (, part of Novus International, Inc., focuses on nutrition through specialty and functional ingredients for manufacturers and marketers of foods, beverages, and dietary supplements. Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit

About Stratum Nutrition

Stratum Nutrition is improving the quality of life through food and supplement innovation.  Stratum Nutrition, a Novus International Business, focuses on nutrition through functional and specialty ingredients for manufacturers and marketers of foods, beverages and dietary supplements.  Stratum leverages the Novus core competencies in nutritional research and innovation as well as the corporate commitment to protecting the environment by considering economic, environmental and social factors to ensure that its ingredients offer safe, efficient and sustainable health solutions.  Stratum offers a portfolio of branded, value-added ingredients that are progressive, safe and reliable. These ingredients are based on consumer need, supported by science and the backing of a trusted multinational company.  To learn more about Stratum Nutrition, please visit

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