Helios Corp., a global seller of branded ingredients with human clinical studies, is pleased to announce TransportC-PLUS as one of the key ingredients in the March 15, 2012, launch of efferC as manufactured and sold by NOW Foods of Bloomingdale, Ill.
TransportC-PLUS is a high-absorption vitamin C that is known to help the regeneration of vitamin C in the bloodstream. TransportC-PLUS is a patented combination of vitamin C and mineral salts, which reduces the oxidative stress of virgin vitamin C after consumption, thus increasing the bioavailability of this patented formula, over longer periods of time, as compared to regular vitamin C.
According to Jim Ritcheske, product marketing manager at NOW Foods, “Effer-C is a result of the extensive evaluation and development by the NOW Foods science team to find a consumer-friendly, effervescent delivery system to maximize the use of electrolytes, antioxidants and vitamins for the benefit of energy and immunity support. We have started the market launch with three exceptional flavors; Elderberry, Orange and Lemon-Lime. The presence of TransportC-PLUS will transform the expectations of consumers so that they can be the recipient of this next-generation effervescent drink with the benefits of both energy and immunity.”