NOW® Foods Offers Three NNFA Show Educational Sessions

Bloomingdale, IL (June 7, 2006) – NOW® Foods’ decades long commitment to educating the natural products industry continues with three separate sessions offered at the NNFA Show to be held at the Sands Convention center in Las Vegas July 14 – 16, 2006.

NOW Nutrition Education Manager Neil Levin will present the NNFA educational session “Alternative Sweeteners: from Agave to Xylitol” on Friday July 14th from 10:45 to noon. Levin is a certified clinical nutritionist with a Diplomat in Advanced Nutritional Laboratory Assessment. At this session, retailers will learn about how different sweeteners compare in nutritional benefits, uses and origin including: Which sweetening products are natural and which are artificial? What are they derived from? How are they metabolized by the body? Can the body use them for energy or store them as fat? What about unusual sweeteners, such as Lo Han and agave? Since avoiding refined sugar is a common goal of the health food shopper, becoming expert in this topic will translate into real profits.

Michael Lelah, Ph.D., NOW Foods Technical Director will present an InfoSession on "How To Choose Quality Natural Products" on Friday July 14th from 1:45 to 2:45 PM.This session will teach attendees how to wade through the large selection of brands and products on the market in order to select the quality brands. He will discuss what product attributes are most important, and what should a buyer should look for when choosing brands for their store.

Marcia Zimmerman, C.N. will present an InfoSession on "7-Syndrome Healing for Body & Mind” on Friday July 14th from 3:00 to 4:00 PM. Based on the new book by Zimmerman and Jayson Kroner, this seminar will focus on essential supplements and how each of these supplements work in the body, as well as their benefits, natural companions, recommended dosages and potential interactions with and depletion by medications.

NOW Foods ( is a family owned and operated natural products manufacturer/distributor with a 39-year legacy of providing high quality nutritional supplements at affordable prices. Their A-rated GMP certified facility boasts state-of-the-art manufacturing capabilities. NOW maintains a Wet Lab and an Analytical Lab to assure ingredient identity and potency, as well as a Microbiological Lab to test for microbiological contaminants. NOW employs one of the finest teams of product quality experts in the supplements industry. They conduct specialized tests, analyses and inspections that allow the company to offer superior products that surpass every possible independent test. The Richard’s family pledge is "underlying NOW's commitment to quality is our commitment to you - to provide the best products available at a reasonable price and, thereby, play a meaningful role in the quality and extension of human life." For more information visit .


For More Information:
Suzanne Shelton
[email protected]

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