NOW Foods rebrands, repackages natural food line

NOW Foods rebrands, repackages natural food line

Many new products will roll out over the next few months with the tagline “Always Natural. Always Real.”

NOW Foods, Inc. is demonstrating a continued refocus on the company’s variety of high-quality foods with the launch of completely redesigned packaging for the company’s natural foods line: NOW® Real Food.

With the recent launch of NOW Real Tea™ complete, the offerings in the food line are being rebranded and repackaged to reflect their quality and freshness, and to appeal to the healthy lifestyle shopper. The NOW Real Food brand, which is exclusive to the natural channel, focuses on healthier, functional, natural and organic offerings including nuts, seeds, flours, sweeteners, mixes, oils and snacks. A number of new products will roll out over the next few months. A tag line on the packaging reflects the company’s commitment to its products: “Always Natural. Always Real.”

David Rosenberg, food category manager, said “NOW’s commitment to offering the highest quality natural and organic foods at competitive prices continues, but the look of the food line has been updated and the bags are now conveniently re-sealable.”

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