NOW Foods Receives Awards from NNFA, NBJ and Vitamin Angel

Bloomingdale, IL (September 1, 2005) – NOW Foods president Al Powers had a busy summer accepting awards on behalf of the company.

The Fruitful Yield chain of 11 Chicago area health food stores received the Socially Responsible Retailer Award from the National Nutritional Foods Association (NNFA) at a ceremony July 16th in Las Vegas. The award recognizes stores that excel at community involvement, promotion of health, providing education, employee empowerment, environmental practices and industry involvement.

The Fruitful Yield stores were founded 40 years ago by the Richard family, which also established NOW Foods, Inc., the Bloomingdale, Illinois -based manufacturer of high quality vitamins and other dietary supplements and foods. The family continues its involvement in day-to-day management of both companies, managed under the NOW Health Group Corporation.

“This award is a testament to the dedication of the entire staff in staying true to our mission of improving the health of our customers and bringing the highest human qualities to our business practices,” said Mr. Powers.

A few days later Mr. Powers accepted the Nutrition Business Journal (NBJ) Environment & Sustainability award at the Newport Summit in Dana Point, CA on behalf of NOW for internal and local initiatives to reduce environmental impact.

NOW Foods’ recycling program has reduced trash by over 50%—some 4,200 cubic yards per year diverted from landfills. NOW Foods also runs employee training programs, supports community conservation and holds regular volunteer workdays to plant vegetation, remove litter and control lakeside erosion in a local forest preserve. Efforts have earned the company community service awards from the Illinois Parks and Recreation Assn. and the Illinois Assn. of Park Districts. NOW also donates to national environmental organizations like The Nature Conservancy and World Wildlife Fund.

Vitamin Angel Alliance initiated its new 'ARCHANGEL' award on Friday, August 19th, with a special presentation to Al Powers and company founder Elwood Richard on behalf of NOW Foods.

“We've been thinking of starting our ARCHANGEL award for the past couple of years and could not pass up this opportunity to give it to such deserving people and such a wonderful company as NOW Foods” Howard B. Schiffer, Vitamin Angel founder and CEO. “They are always right there to support our efforts to provide basic nutrition to people in need, like the survivors of the tsunami last winter.

NOW Health Group ( is a family owned and operated natural products manufacturer/distributor with a 35-year legacy of providing high quality nutritional supplements at affordable prices. The A-rated GMP certified facility boasts state of the art manufacturing capabilities. NOW maintains a Wet Lab and an Analytical Lab with industry leading analytical methods to assure ingredient Identity and potency, as well as a Microbiology Lab to test for contaminants. NOW employs one of the finest teams of product quality experts in the supplements industry. They conduct specialized tests, analyses and inspections that allow the company to offer superior products that surpass every possible independent test. The Richards' family pledge is "underlying NOW's commitment to quality is our commitment to you - to provide the best products available at a reasonable price and, thereby, play a meaningful role in the quality and extension of human life."


Suzanne Shelton
[email protected]

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