NPA announces 500th addition to Natural Seal program

NPA announces 500th addition to Natural Seal program

With no government definition of “natural” and growing confusion among consumers, in 2008 NPA launched the Natural Standard for Personal Care Products, certifying both products and ingredients that meet NPA’s high standard of natural. In 2010, NPA launched the Natural Standard for Home Care Products. NPA plans to launch a similar standard for foods later this year.

The Natural Products Association (NPA) helps millions of Americans every day by easily identifying personal care and home care products that are truly natural. In 2010, NPA celebrated the 500th certification of products and ingredients under the NPA Natural Seal— the first and only natural certification in the United States. Get a complete list at www.TheNaturalSeal.org.

With no government definition of “natural” and growing confusion among consumers, in 2008 NPA launched the Natural Standard for Personal Care Products, certifying both products and ingredients that meet NPA’s high standard of natural. In 2010, NPA launched the Natural Standard for Home Care Products. NPA plans to launch a similar standard for foods later this year. These standards support the NPA Natural Seal.

“The NPA certification program has been a huge success, with hundreds of products and ingredients earning our coveted natural seal. NPA-certified products appear in more than 85,000 stores nationwide, ranging from independent retailers to some of the largest chains in the country,” said John Gay, NPA executive director and CEO. “A key part of the mission of the not-for-profit NPA is to help consumers get the natural products they want to maintain and improve their health. We’re here to help the consumer.”

The NPA Natural Seal is awarded to products that achieve the 95 percent science-based standard as certified by independent third-party auditors. NPA certified products use natural ingredients, avoid ingredients with health risks, don’t use animal testing, and include a majority of biodegradable or recycled material in the packaging. Products with the NPA seal also list all ingredients on the package label.

“The NPA Natural Seal is the nationally-recognized standard for natural products sold in the U.S. NPA is helping millions of Americans find products that are truly natural,” said Cara Welch, Ph.D., NPA director of scientific and regulatory affairs. “People everywhere are making the choice to go natural with what they eat, what they put on their bodies, and what they use in their homes. The NPA seal enjoys wide support across the industry, and more and more consumers are looking for it on their favorite products.”

Last year, nearly 1 million people visited the NPA website looking for information about natural products. NPA helps consumers find nearby retailers with the Natural Products Store Locator, the most popular section of the NPA website. Natural products can be found in grocery stores, beauty shops, farmers markets, and online.

The NPA Natural Seal continues to grow in visibility and consumer awareness in the United States. It has been featured in national news stories reaching millions of people, including the New York Times, O The Oprah Magazine, Elle, “The Doctors,” and the “CBS Early Show.”

NPA Takes Grassroots Action

NPA also advocates for the rights of consumers to have access to products that will maintain and improve their health. Last year was very successful thanks to the grassroots action of NPA members and others in the industry. To learn more, check out NPA’s 111th Congress Year-End Review.

Each year, NPA hosts Natural Products Day in Washington, D.C. This year’s event will be held on April 6. Natural Products Day provides an opportunity for NPA members and others in the industry to meet with members of Congress. For more information, visit www.npainfo.org/NPD11.

Natural Products Association

The Natural Products Association (NPA), founded in 1936, is the largest and oldest nonprofit organization dedicated to the natural products industry. NPA represents over 1,900 members accounting for more than 10,000 retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements, and health/beauty aids. As the leading voice of the natural products industry, NPA’s mission is to advocate for the rights of consumers to have access to products that will maintain and improve their health, and for the rights of retailers and suppliers to sell these products. Visit www.NPAInfo.org.

Find NPA on Facebook: Natural Products Association and The Natural Seal

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