NPA celebrates 500th natural certification

The Natural Products Association (NPA) has reached a major new milestone, granting the 500th certification to products and ingredients under the NPA Natural Seal.

The Natural Products Association (NPA) has reached a major new milestone, granting the 500th certification to products and ingredients under the NPA Natural Seal—the first and only certification program in the U.S. focused on the verification of natural products and ingredients. The NPA Natural Seal helps consumers easily identify products that meet the NPA’s high standard of “natural.” All personal care and home care products with the NPA Natural Seal are at least 95 percent natural, excluding water. Get a list of products and ingredients at

“The NPA certification program has been a huge success, with hundreds of products and ingredients earning our coveted natural seal,” said John Gay, NPA executive director and CEO. “The NPA Natural Seal is quickly growing in visibility and consumer awareness nationwide. Brands that have been certified by NPA know the value that the NPA seal brings to an increasingly competitive marketplace.”

In 2008, NPA launched the Natural Standard for Personal Care Products, certifying both ingredients and products that meet NPA’s standard of natural. This year, NPA launched the Natural Standard for Home Care Products, with a similar standard for certifying foods expected next year. These standards support the NPA Natural Seal.

“The NPA Natural Seal has set a high bar for truly natural products, and we are committed to strengthening the Natural Standard in the years to come,” said Cara Welch, Ph.D., NPA scientific and regulatory affairs manager. “People everywhere are making the choice to go natural with what they eat, what they put on their bodies, and what they use in their homes. NPA is helping these consumers every day by identifying products that are truly natural.”

All NPA-certified products have been audited and verified to fit the Natural Standard by an independent third party. Natural certifications require ingredients to come from a renewable resource found in nature, and certified products must fully disclose ingredients on the package label so consumers can make informed decisions.

Earlier this year, NPA strengthened the Natural Standard by requiring 100 percent natural fragrances for personal care products. NPA also offers discounts on products formulated with NPA-certified ingredients. To apply for certification for personal care or home care products or ingredients, go to

Natural Products Association

The Natural Products Association (NPA), founded in 1936, is the largest and oldest non-profit organization dedicated to the natural products industry. NPA represents more than 1,900 members accounting for more than 10,000 retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements, and health/beauty aids. As the leading voice of the natural products industry, the NPA’s mission is to advocate for the rights of consumers to have access to products that will maintain and improve their health, and for the rights of retailers and suppliers to sell these products. Visit

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