NPA ramps up regulatory affairs actions with promotions

NPA ramps up regulatory affairs actions with promotions

New CEO Shaw promoted two of NPA’s senior advocacy staff members, as the association expands its regulatory and government affairs efforts.

In one of his first actions since being named Executive Director and CEO of the Natural Products Association (NPA), John Shaw promoted two of NPA’s senior advocacy staff members as the association expands its regulatory and government affairs efforts. NPA has named Cara Welch, Ph.D., as Senior Vice President of Scientific and Regulatory Affairs and Elizabeth Hurst as Director of Government Relations. In addition, Meg Mader was promoted to Director of Marketing.

“As the demand for natural products continues to grow, our responsibility as the industry’s representative grows as well. NPA is committed to ensuring that the public knows what is truly natural, that our members understand the complex rules and regulations governing our industry, and that policymakers get the facts. As the foremost industry expert on natural products and dietary supplement issues, Dr. Welch will help us achieve those goals,” said NPA CEO John Shaw.

Shaw added, “Cara’s extensive experience in scientific and regulatory issues and Liz’s knowledge of state and federal policy will help further our commitment to our members on a national scale. Meg will strengthen our marketing outreach and help us share the benefits of going natural with our key audiences and everyday consumers.”

Prior to joining NPA, Dr. Welch earned her Ph.D. from the Department of Medicinal Chemistry at Rutgers University under renowned plant biologist, Dr. James E. Simon. In her role as Senior Vice President of Scientific and Regulatory Affairs, Welch will oversee NPA’s quality assurance programs, including the NPA Natural Seal and Good Manufacturing Practices (GMP) Certification for dietary supplements. She will continue to:

  • Assist natural product industry members to implement policies in response to government initiatives in the regulatory arena
  • Work with officials in the Food and Drug Administration (FDA) and other agencies whose actions have a direct impact on the natural products industry
  • Advise NPA members on regulatory, safety, nutrition, and health issues
  • Work with other industry groups, academia, and the media

Hurst was the Senior Government Relations Specialist for the National Court Reporters Association before joining NPA in 2010 as State Government Relations Manager. In her new position as Director of Government Relations, Hurst will:

  • Monitor state and local policy proposals
  • Help direct government relations activity at the state and federal level
  • Advocate on Capitol Hill on behalf of NPA members

After joining NPA as Marketing Manager in 2011, Mader developed and executed an association marketing plan with four primary focuses: membership recruitment, 75th anniversary promotion, website enhancements, and increased awareness and brand recognition for the Natural Seal. In her role as Director of Marketing, she will:

  • Work to strengthen NPA’s brand recognition on Capitol Hill
  • Develop more consistent and cohesive messaging for the marketing of GMP seminars
  • Coordinate NPA’s presence at all industry events, including NPA MarketPlace
  • Take on all graphic design projects

 

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