NPA says melatonin brownies do not qualify as supplements

NPA says melatonin brownies do not qualify as supplements

The Natural Products Association believes the products in question—a brownie containing melatonin—are conventional foods falsely labeled as supplements and NPA said that there are specific rules for what qualifies as a supplement as opposed to what qualifies as conventional food.    

Statement from Natural Products Association (NPA) Executive Director and CEO John Gay over recent concerns about melatonin in baked goods <http://www.nutritionaloutlook.com/news/senator-durbin-questions-fda-melatonin-baked-goods>:
 
“The current controversy over certain baked goods claiming to be dietary supplements demands clarity and action.
 
First, clarity. The Natural Products Association believes the products in question—brownies containing melatonin—are conventional foods falsely labeled as supplements. Simply calling a product a “dietary supplement” does not make it so. There are specific rules for what qualifies as a supplement as opposed to what qualifies as conventional food.  
 
Second, action. We urge the Food and Drug Administration to take quick action on these or any products masquerading as a dietary supplement. In fact, the FDA has taken such action before, and we urge them to do so again.
 
It is worth noting that dietary supplements are used by half of all Americans to promote their health. While consumers should check with their doctor before taking any supplements, they should rest assured that dietary supplements are both safe and fully regulated by the government as unique category of food under the Dietary Supplement Health and Education Act. Under these and other regulations, and with strong self-regulatory efforts, the U.S. supplement industry has an excellent safety record.
 
We again endorse FDA actions to hold accountable those who violate the law by marketing products they claim are supplements but, in reality, do not qualify as supplements.”
 
Natural Products Association
The Natural Products Association (NPA), founded in 1936, is the largest and oldest nonprofit organization dedicated to the natural products industry. NPA represents over 1,900 members accounting for more than 10,000 locations of retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements, and health/beauty aids. As the leading voice of the natural products industry, the NPA’s mission is to advocate for the rights of consumers to have access to products that will maintain and improve their health, and for the rights of retailers and suppliers to sell these products. Visit www.NPAInfo.org.

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