NPIcenter Partnering with HBP Consulting for e-Newsletter Preparation and Distribution

Technology, coverage and overall usefulness to better serve viewers.

TORONTO, CANADA and SANTA CLARITA, CA.—July 9, 2002 –NPIcenter, the #1 business-to-business internet site in the nutritional products industry, has partnered with Health Business Partners Consulting (HBP-C) of Providence, RI, the leading strategy and content consulting group in the industry to help manage and distribute HBP-C’s daily newsletter to business leaders in the nutritional industries. HBP-C’s newsletter, created in 1999 by Adam Ismail, reaches well over 1200 key decision makers (58% are C-level executives) and is widely perceived as the best daily in the industry. NPIcenter will feature HBP-C and its news in the Business Center of NPIcenter, a move that will dramatically increase the visibility of the content and advertisers.

“This relationship is very important since it allows us to work with NPIcenter to use technology to deliver better product to our viewers. We expect to expand our subscriptions, have more international news, and integrate more features into our newsletter”, commented Tom Clough, managing director of HBP-C. “The newsletter itself has grown from an internal communication bulletin to a business piece for clients and potential clients, and now represents critical daily intelligence for industry executives.”

The newsletter focuses on business issues and contains nine sections including financial, personnel, science and research, mergers and acquisitions. Each day multiple sources, including NPIcenter, are scanned and the most important news items appear in the newsletter. Tools to automate generation of the newsletter will compact it, make it quicker to prepare, and add functionality, and the relationship with NPIcenter means expanded international content and higher visibility at on the business page each day.

“Making electronic communication more feasible in this industry is important to us. The Internet, used effectively, is a powerful information and knowledge management tool”, commented NPI President and CEO, Len Monheit. “Working with HBP-C to deliver intelligence to the business community will increase the visibility of NPIcenter. The daily news prepared by HBP-C and our weekly NPIwatch will be a perfect complement,” he added.

About NPIcenter:
Operating since 1998, NPIcenter offers on-line programs and resources for nutritional product business decision makers around the world. The site ( features over 13000 companies in over 3000 categories, thousands of documents and articles, a Career Center, discussion forums, weekly e-newsletter, company profiles and more. The company’s push to provide timely news and company information to a global audience has made it the ‘go-to’ location on the Internet for information on the nutritional products industry.

Additional information can be found at or by calling 1/877-463-0110.

About Health Business Partners Consulting:
Based in Rhode Island, HBP Consulting is comprised of a group of professionals with varied functional backgrounds and specializations in and around health, ranging from R&D and product development, to marketing and operations. We reach globally to provide necessary information and insights to develop and implement health-based strategies that help our clients succeed.

Always flexible, HBP Consulting customizes its offering to become the most effective partner to its clients. Gaining a deep understanding of our clients’ resources and needs allows us to focus our research and apply our experience to deliver insightful and applicable solutions. HBP Consulting has considerable project experience in North America, Europe and Asia, assisting clients including the leading global players in the food, pharmaceutical, chemical and nutrition industries with global health strategies and actionable plans for success.

NPIcenter Contact:
Len Monheit
[email protected]

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