Creator of Nutritional Supplements for African Americans Taps MWW Group’s Industry-Leading Nutritionals and Functional Foods Practice
CHICAGO, June 22, 2006 – MWW Group (www.mww.com), one of the nation’s top ten public relations firms, today announced it has been retained by Nubian Health Products to conduct a national health education campaign focusing on promoting African American wellness. MWW Group will execute a strategic outreach program combining the firm’s expertise in nutritional products with its multicultural communications capabilities to inform consumers and key influencers about the company and its mission. MWW Group will provide Nubian Health Products with strategic marketplace positioning, community outreach, scientific research marketing and ongoing professional consultation.
“Nubian Health Products is creating a nutritional supplement category with its line of products and a national health and wellness ministry program driven by church leaders, nutritionists and community voices. Our Nutritionals and Functional Foods Practice specializes in building leadership platforms for category creators. We look forward to assisting Nubian and its partners in this national outreach initiative,” said John Digles, group vice president and general manager of MWW Group’s Chicago office.
“MWW Group is a leader in public relations and marketing for the nutritionals marketplace. The firm’s accomplished track record in community health education and multicultural communications makes MWW Group a valuable strategic partner in Nubian’s mission to prevent disease, communicate self-empowerment and educate the community about nutrition and lifestyle,” said Nubian Health Products CEO and Founder John Tobin.
About Nubian Health Products
Nubian Health Products, Inc. is a natural products company dedicated to improving health and wellness in the African American community. Nubian created a new nutritional category by developing quality vitamins, herbals and nutritional supplements provided to African Americans through a community-based distribution model that includes church and retail partnerships. Visit www.nubianhealthproducts.com.
About MWW Group
This is the third consecutive year that MWW Group has been honored with the #1 ranking in the 2005 Holmes Report/Kelly & Lugbauer agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution.
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, technology and healthcare. Headquartered in East Rutherford, N.J., MWW Group has 11 full-service offices representing national and multinational companies, including Sun Microsystems; Samsung; McDonald's; Nikon; Bally Total Fitness; Sara Lee; Volkswagen of America, Inc.; Deloitte & Touche; Amazon.com; FreshDirect; Trans World Entertainment; Scottish Enterprise; Verizon; Oxford Health Plans; Roche; The Mills Corporation; Los Angeles Community College District; The Palm Restaurants and many Fortune 1000 clients in the consumer, professional services and industrial sectors. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG). For more information on MWW Group, visit www.mww.com.
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