Leading premium tea purveyor Numi Organic Tea will showcase its fresh new look at Natural Products Expo West at the Anaheim Convention Center in Anaheim, Calif., March 10-13, 2011. Numi’s new packaging highlights the 100 percent real ingredients used throughout Numi’s product line, as well as Numi’s sustainable values and business practices.
Numi Organic Teas are produced with premium quality organic and fair trade teas and herbs, which are blended with only real fruits, flowers and spices. Because Numi uses only 100 percent real ingredients, there is no need to apply “natural” flavorings or fragrances to create flavor. Numi’s new packaging educates existing and new tea drinkers about the high-quality, real ingredients used in its teas and tea blends.
“For more than a decade, Numi Organic Tea has elevated the tea drinker’s experience through the alchemy of blending fine teas with real ingredients for pure flavor,” said Ahmed Rahim, co-founder and CEO or Numi Organic Tea. “We feel this fresh new face to Numi’s beloved teas can better express our celebration of people, the planet and pure tea.”
Numi Organic Tea has maintained its high standards as a leading importer of organic and Fair Trade ingredients. Organic tea cultivation protects the health of farmers, the planet and the consumer. Fair Trade guarantees workers a fair wage and empowers farming communities to improve their homes, schools, medical access and village infrastructure. Numi’s new packaging will feature photographs and narrative that detail Numi’s farming partners and sourcing practices.
Natural Products Expo West will kick off an active month as Numi Organic Tea takes on the Los Angeles area for Earth Month, educating students, film buffs, yogis and other tea drinkers on the importance of drinking tea made from real, organic ingredients. Throughout March and April, the Numi Street Tea’m can be spotted at events like Go Green Expo, USC’s Festival of Books, Earth Day on the Promenade and Artisanal LA.
Visitors to the Numi Organic Tea booth # 2817 will experience an “always real, never fake” sensorial display that showcases the 100 percent real ingredients used to blend Numi Organic Teas, compared with the “natural” flavorings prevalent in most competitive tea products.
Numi Organic Tea’s newly packaged products will be seen on store shelves beginning this month. Numi Organic Teas are available in boxes of 16-18 teabags for an SRP of $6.99-$9.99 as well as loose leaf tea canisters for an SRP of $8.99-$14.99. They are also sold nationally at Whole Foods Markets, Safeway, Wegmans, Kroger and other leading grocery and natural specialty stores as well as online at www.numitea.com.
Numi Organic Tea blends premium organic teas and herbs with only 100 percent real ingredients, allowing Nature to speak for itself. As a pioneering, quadruple-bottom line company (people, planet, product, profit), Numi sources directly from fair labor gardens that guarantee a livable wage and better opportunities for farmers and their families. Numi Organic Tea is a company committed to reducing its impact on the planet through ecologically responsible choices in sourcing, production and recycled and non-GMO packaging.