Nuriche announced that it has hired seasoned marketing executive Kevin Larson as its new Vice President of Marketing to oversee the company’s strategic marketing needs.
In his new position, Larson will develop and implement key marketing strategies to establish Nuriche as a global brand and support the expansion of its growing national and international business. His responsibilities will include the creation and implementation of marketing tools, promotions and recognition and incentives program to support the company’s growing network of Independent Business Owners (IBOs) who market and sell Nuriche’s live, whole food product line. He will also work with Nuriche’s product development team to create and promote new product lines. In addition, he will direct corporate events and manage the company’s web site.
Larson has more than 15 years of experience in leading strategic marketing strategies for companies in diverse industries. Most recently, he served as the senior vice president of marketing for an emerging direct sales company where his strategic leadership helped propel the company’s brand onto a global stage. During his 4-year tenure with the company, he directed sales events and sales recognition programs, oversaw the company’s product research and led sales and marketing teams in the areas of brand development, brand experience, tools creation and field research and expansion. Prior to his work at that company, he provided direction and leadership in all sales/marketing operations for a $40 million educational/software product line.
Nuriche CEO David Parker said, “Kevin brings his rich marketing experience to Nuriche at a time when we are opening new international markets and introducing a new weight loss product. His expertise and track record, especially in the nutritional/direct sales industry, comes to us at a crucial juncture where we are poised to take our business to the next level of success. We welcome Kevin to Nuriche and believe his experience and leadership will be key in supporting our continued growth.”
Nuriche (pronounced “nourish’) is a leader in producing and distributing nutrient-rich, live whole food products in affordable, convenient formats. Nuriche’s line of products are produced in easy-to-use powders, capsules and liquids and provide a natural source of nutrition, vitality, weight loss and endurance. Based in Utah, Nuriche is privately owned and powered by a rapidly growing network of independent business owners (IBOs). Through its non-profit entity, My Firm Foundation, Nuriche is committed to strengthening individuals and families through healthy value-based education and relationship development. For more information, go to www.nuriche.com.