NutraCea's Equine Product, Max-E-Glo, Garners High Praise in European Horse Circles

NutraCea, a world leader in stabilized rice bran (SRB) nutrient research and technology, has announced that a winner, at the elite 2008 Swedish Sport Championships for 5 year old Dressage Horses, had been regularly fed Max-E-Glo, NutraCea's preservative-free, rice-bran-based equine feed product. The Rank 1, five-year-old Dutch Warmblood stallion, Wladimir OA 1138, is partly owned by preeminent Swedish breeder, owner, trainer and rider Birgitta Kjellin, who credited Max-E-Glo with improving Wladimir's overall condition, as well as that of the other horses she owns. Ms. Kjellin is not a paid spokeswoman for NutraCea. The Swedish Breeding and Sport Championships, is a premier event for young horses in both dressage and jumping and a renowned event throughout Europe, taking place in mid-October at Flyinge State Stud in Flyinge, Sweden.

Ms. Kjellin said, "Max-E-Glo helps to build the horse, which enhances the conformation and gives you a lovely top line. We also believe that Max-E-Glo enhances the coat and hoof condition. It is important for us to feed Max-E-Glo during the period of preparation for such events. Then one week before the finals in October, we take the training down and let them rest up." Birgitta said that she had noted that the horses being fed Max-E-Glo had a much better overall condition. "They were easier to build up during the entire training period and the condition stayed with the horse. Our training consists of intense activity, and we saw a remarkable difference between the horses being fed Max-E-Glo and the horses without Max-E-Glo."

Matthew T. Butler, NutraCea's Vice President, Equine/Animal Division said, "When it comes to equine nutrition our Max-E-Glo has consistently proven to provide a competitive edge in producing champions."

For more information about Max-E-Glo, go to

About NutraCea
NutraCea is a world leader in the stabilization of rice bran. The Company applies its proprietary and patented technologies during the rice-milling process to stabilize the rice bran, which it then uses to manufacture ingredients and products that it distributes to a growing roster of customers around the world. NutraCea's products include nutritious, high-quality ingredients for human and animal food companies; nutraceuticals that promote health; and nutrient-dense rice bran products for humanitarian feeding efforts. The Company also has a growing market position in the stabilization and distribution of wheat bran, and it is increasingly engaged in the production of healthy edible oils and derivative products. NutraCea is headquartered in Phoenix, Arizona, U.S.A., and it has more than 100 employees.

For more information on NutraCea, please visit the Company's website at

Forward-Looking Statements
This release contains forward-looking statements. Actual results may differ from those projected due to a number of risks and uncertainties, including, but not limited to the possibility that some or all of the pending matters considered by the Company may not proceed as contemplated, such as the ability of NutraCea to successfully promote Max-E-Glo in Europe, and the matters specified in the Company's filings with the Securities and Exchange Commission. These statements are made based upon current expectations that are subject to risk and uncertainty. The Company does not undertake to update forward-looking statements in this news release to reflect actual results, changes in assumptions or changes in other factors affecting such forward-looking information. Assumptions and other information that could cause results to differ from those set forth in the forward-looking information can be found in the Company's filings with the Securities and Exchange Commission, including the company's most recent periodic report.

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