Pam Magnuson Copywriting announced today the opening of a first-ever survey exploring the marketing challenges and successes of the Nutraceutical and Functional Foods Industry.
“The Heart of the Market,” is a groundbreaking, in-depth look at which marketing strategies work, and which ones don’t work. In addition, the survey addresses specific concerns and challenges associated with compliance with FDA and FTC regulations.
The nutraceutical industry has grown so rapidly, in response to strong consumer demand, that no one has had time to fully analyze where the market currently is.
“Often, its beneficial to analyze where you are now, in order to identify where you need to go next,” says Pam. “I believe the results of this survey will establish this benchmark.”
With the results of this survey, nutraceutical marketers will be able to avoid making costly mistakes, thereby increasing their company’s ROI.
Participants will be asked to rate the success levels of their marketing campaigns, and to assess the effectiveness of different marketing tools.
The survey will remain open until the end of February 2007, or until a sufficient number of responses has been received. Those who participate will receive a free copy of the White Paper, “The Heart of Nutraceutical Marketing: Analysis and Report.” Those who did not participate will be able to order the results from Pam Magnuson’s website at a later date.
Pam Magnuson is a freelance copywriter for the Nutraceutical Industry. As a long-time Herbalist, she is uniquely trained to write for this highly regulated market. Pam has worked for advertising agencies both in the US and in Asia, and has enjoyed many successful years in Sales and Business Management.
Although she specializes in Business to Business (B to B) copywriting, Pam occasionally writes for select Business to Consumer (B to C) companies.
To find out more about Pam Magnuson Copywriting, visit her website at www.pammagnusoncopywriting.com, or call 503-848-4047 to speak to Pam, personally.