Nutracon, the leading educational and networking forum for the nutrition industry, integrates business and science with an even greater focus this year on functional foods, the international marketplace, and emerging scientific and technology breakthroughs from around the globe.
"We are making improvements that address the critical relationships between the industry-at-large, suppliers and manufacturers, academics and health care practitioners," says Karen Raterman, vice president of content development at New Hope Natural Media, the Nutracon and Expo West producer.
The conference features four educational tracks with information on new product development, scientific research on new ingredients and updates on clinical studies. The tracks are Science and Technology, Marketing and Product Development, Global Business Development and Clinical Applications. For the first time in the Nutracon format, attendees will be able to select within each of these vertical tracks a specific area of interest including functional foods and beverages, cosmeceuticals, over-the-counter pharmaceuticals and dietary supplements.
Greatly expanded over the previous year are the functional foods forums with experts such as Guy Langer, vice president of marketing at D-D Chemco, detailing data-driven information on the cosmeceuticals market; Greg Hillebrand, a licensing expert at Proctor & Gamble, speaking on how a corporate donation could lead to a company start-up; John Young, of Leatherhead Food Research Association, on lifestage and gender foods; and Gerardo Rodriguez, Bienstar CEO, on the tenor of functional foods in Latin America. William Helferich, Ph.D., of the University of Illinois, will explore the science behind polyphenols from food and botanicals; Navam Hettiarachchy, Ph.D., from the University of Arkansas, offers insights into emerging platforms of protein sources; and Robert Superko, M.D., of the FACC Berkley Heart Lab, reviews the current research on lipids and lipoproteins.
As Nutracon continues to expand its international focus, the Global Business Development Track will offer an in-depth perspective on the industry in Europe, Latin America and Asia, including China.
One of the most sought-after segments in the Nutracon programme is Technology Transfer, designed especially for business development executives, and licensing and new product development managers. The information dispersed here is aimed at putting buyers and sellers of proprietary and technology-based products ahead of the competition. This forum spans a broad cross section of the industry with everything from mass scale food to highly specialized niche applications.
"We intend for Nutracon, conveniently integrated with Expo West, to be a formula for success for our industry in the years ahead," says Fred Linder, New Hope president and CEO.