For product development teams in the health and nutrition industry, this year?s Nutracon seminar programme will highlight leading growth categories with new market intelligence and real product case studies. It will also shine a light on the future of organic consumer goods, low-carb products and the dynamic growth of the functional bars and beverages market. In addition, the conference will feature a poster session on the latest scientific research in nutrition ingredients.
Nutracon is the leading conference for senior executives, brand marketers and product developers. It provides education on the life cycle of a product from intellectual property to market maturity, according to the show?s organiser, New Hope Natural Media.
The programme will include:
- Weight-Loss Strategies, chaired by Barry Sears, PhD, of ?The Zone Diet? fame, who will provide an overview of the category. The segment will include presentations on Designer Fats: Beyond Conventional Oils; The Low-Carb Phenomenon: A Ketogenic Viewpoint; an overview of the Hartman Group?s new Low-Carb Consumer Study; and ?Pill Form Strategies: Ephedra?Filling the Void.?
- Product Development guru Peter Mattson will chair the Bars and Beverages segment that will feature an overview of the category from Tom Vierhile from Market Intelligence Service; a case study on the Detour bar by Next Proteins? CEO David Jenkins; and a look at the new innovations in fortified juices and how the science is standing up, by Conrad Earnest of the Cooper Institute, including a case study on Minute Maid?s new offering in this category, Heartwise.
- Other growth categories include children?s products and a look at the future of organic consumer goods, mechanics of fair trade and sustainability.
- Tune into the most current and in-depth discussions of regulatory issues and product quality and efficacy. Loretta Zapp, PhD, from Oncology Sciences will chair these sessions on Quality and Efficacy. The track will feature a critical assessment of ORAC (Oxygen Radical Absorbance Capacity)—its advantages and limitations, as well as a discussion on the live or dead bacteria debate in functional yoghurt drinks.
- The regulatory track, chaired by Loren Israelsen of the LDI Group, offers presentations on the top regulatory models and how to create a new model for the future, what companies need to know about good manufacturing practices and a critical look at ingredients with newly approved GRAS status.
For up-to-date information on the conference, go to www.nutraconference.com.