Nutracon matures into Global Supply MarketPlace

The global supply marketplace is a concept whose time has come as more and more companies look to source their ingredients from the far corners of the globe. And to meet their needs, New Hope Natural Media is launching the Global Supply MarketPlace right alongside Natural Products Expo West in Anaheim, California, next month. This new concept takes the existing highly renowned Nutracon educational and networking conference and adds a supply-specific tradeshow floor called SupplyExpo. Now, manufacturers of dietary supplements and functional foods can find everything they need at one dedicated event, from top-quality seminars to new and diverse ingredients.

A new show floor
The dedicated supplier exhibition area, SupplyExpo, will feature a wide variety of new ingredients including new and novel fat-replacing ingredients with applications in weight-loss bars and ready-to-drink products; reduced-calorie bakery products; meat and savoury snack items and many more. Also premiering will be first-time exhibitors with no-carbohydrate products of all kinds and reduced-sugar applications with a focus on developing top tasting products for the mainstream market.

Other new ingredients will be on display in many categories, including dietary supplements, prepared foods, flavoured beverages, modified waters, confectionery, cosmetics and personal care products.

Education a necessity in today's market
Successful new product launches or the retooling of existing ones do not rely on sourcing alone. The highly regarded Nutracon conference programme, sponsored by Functional Foods & Nutraceuticals, combines the best in education, controversial discussion and technology transfer information, essential for staying ahead of the game. These sessions will feature case studies of category-dominating products, while attendees will be able to discuss with pioneers, developers and academic analysts the key topics and strategies necessary for developing a successful new product.

Major two-day educational tracks include science & medicine and marketing & product development. The worldwide obesity crisis and the role of science and the media in the nutrition industry are just two controversial topics under discussion. Other sessions focus on the pros and cons of GRAS affirmation, the 'healthy youth' market, marketing health to the mainstream consumer, and breaking ingredient science developments.

Experts from the National Institutes of Health will discuss the US government's role in researching dietary supplements. Their presentation will be followed by dissenting viewpoints and open discussion on how the current science paradigm may need change. Other seminars will focus on fats in nutrition and health and the role of calcium and vitamin D in women's health.

New One-day Education forums include in-depth seminars on functional beverages, protein-centric foods and organics.

Networking is key
Every aspect of this year's show, from the education programme, the exhibition floor and even the break times has been designed to promote the essential element of any successful business event: networking.

Most effective managers can point to key personal and organizational relationships made on the way to a hit product, a product launch campaign or a dynamic new venture. This component is an invaluable attraction for attendees. Unlike other formats, industry experts, company managers and executives all study alongside and mingle with key ingredient users, product developers, brand and concept managers throughout the four-day event.

Global Supply MarketPlace is where the world meets to do business.

Harvard's Goldman to give Tyler Memorial Lecture
Longtime advocate of complementary medicine, Peter Goldman, MD, of Harvard University Medical School, will give the Varro E Tyler memorial address at Nutracon this year. Goldman, who is the Maxwell Finland Professor of Biological Chemistry and Molecular Pharmacology, Emeritus, was selected by the Nutracon advisory board to present this keynote address because he has been a consistent advocate of a rational assessment of both the traditional and clinical evidence supporting the general safety and efficacy of herbs and phytomedicines.

Goldman's address will wrap up the two-day education programme featuring executive level and technical seminars. This first of what will be an annual address was initiated to memorialize the distinguished career and industry advocacy of Varro E Tyler, PhD, ScD, who was Distinquished Professor Emeritus of Pharmacognosy at Purdue University until his death in August 2001. Tyler was a noted author and frequent speaker; he presented a keynote address at Nutracon 2001.

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