Jeff Hilton, Integrated Marketing Group co-founder and partner, will present two educational sessions at this week’s Nutracon conference in Anaheim, CA.
Hilton will discuss how new consumers are stepping in where Baby Boomers once ruled in “Emerging Market Opportunities for Supplement, Food and Beverage Sales” on Wednesday, March 7 at 2 p.m. The session will address Millennials, young mothers and their pre-teenage children as often-misunderstood and underestimated marketing targets and how smart marketers can better understand and reach these elusive targets.
In his second education session, Hilton will present “The Changing Role and Influence of Packaging” on Thursday, March 8, at 10:30 a.m. He will help attendees explore the changing role of packaging, hits and misses in the marketplace, and provide actionable strategies and tactics to improve and better target current and future packaging efforts. The seminar, part of the Beverage Innovation Session, will outline how packaging has gone from merely housing the product to the forefront of the selling process.
About IMG and Jeff Hilton:
Jeff Hilton is partner and co-founder of Integrated Marketing Group (IMG), a marketing consultancy focused in the healthy lifestyles category, and specializing in strategic planning, branding, public relations and Web design and development. Hilton has been recognized by Advertising Age as one of America’s Top 100 Marketers and has more than 30 years of broad-based business experience, including more than 20 years spent within the natural products industry. Hilton is the recipient of Nutrition Business Journal’s (NBJ) Personal Service Award in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry. Visit the IMG blog for Hilton’s branding articles and educational resources at www.imgbranding.com.
Nutracon, held March 7 and 8 at the Anaheim Hilton, is the premier conference for ingredient and technology innovation within the health and nutrition industry. The conference helps companies develop new science-supported products in the supplements, functional foods and beverages, and nutricosmetics sectors.