NutraLife Health Products, the company that introduced SAMe and other cutting edge supplements into the United States, and the makers of NutraLifePet Supplements, selected Niche Products, Inc. as its exclusive broker, effective February 6, 2012. In the new alliance, Niche Products will manage all headquarter sales service across all mass retail channels in North America for all NutraLife Health Products.
"We are very excited about the opportunity to partner with Niche Products," says Abigail Glass, President and Founder of NutraLife Health Products Inc., "combining Niche's decades worth of market and distribution expertise with our nutritional innovation capabilities, brings us one step closer to fulfilling our vision of making superior supplements available and affordable to all consumers."
"NutraLife Health Products presents a significant opportunity for the Niche Products sales network, given its strong market position with its NutraLife SAMe supplements. According to IRI, NutraLife SAMe is the #2 selling SAMe brand nationally in FDMx for the last 52 weeks, and at Walgreens they ranked #1 for the last 12 weeks", said Derek Dearwater, EVP and Managing Partner at Niche Products, Inc. "We look forward to leveraging the success of the NutraLife SAMe products, as well as NutraLife Health Products' classification as a women-owned business, in expanding distribution in all possible trade channels on the full line of NutraLife vitamins and science-based specialty supplements."