Nutrastar International Inc. (NUIN 2.80, -0.05, -1.75%) , a leading producer and supplier of premium branded Traditional Chinese Medicine ("TCM") consumer products, announced that the company will debut a new entry-level 310 ml version of its functional health drink called "Yang Yang Ba" at China's premier beverage fair, the China Sugary and Wine Trade Fair, being held March 25 - 28, 2011 in Chengdu, China.
Yang Yang Ba, roughly translated as "live well," contains Cordyceps Militaris, Nutrastar's main TCM consumer product. It will be available at the Company's specialty store in Daqing City, Heilongjiang, beginning in April 2011. Nutrastar also intends to begin distribution of Yang Yang Ba to supermarkets and convenience stores across the Company's current distribution channels as well as additional distribution channels in southern and western regions of China. These particular regions were chosen for the introduction of Yang Yang Ba based on the results of market preference and taste studies.
Ms. Lianyun Han, CEO and Founder, commented, "We are very pleased to introduce Yang Yang Ba to the China market at this year's Sugar and Wine Fair. This drink represents an attractive value entry point for consumers into Nutrastar's product line, and we look forward to its rollout in 2011."
About Nutrastar International Inc.
Nutrastar is a China based leading producer and supplier of premium branded TCM consumer products including commercially cultivated Chinese Golden Grass ("Cordyceps Militaris") and functional health beverages. Cordyceps Militaris is one of the most highly regarded herbal nutrients in TCM. The Company believes it is the largest manufacturer of bioengineered Chinese Golden Grass in China, ranked by volume, according to China Market Monitoring Center (CMMC), accounting for approximately 19% market share in China. The Company is headquartered in Harbin, capital of Heilongjiang province, with 317 employees, 21 in R&D, and 140 in sales and marketing. The products of Nutrastar are sold throughout China via a direct and distribution network that covers more than 10 provinces. More information may be found at www.nutrastarintl.com.