It has been a good year at Nutratech with the company reaching many new milestones. Nutratech got its start in 1995, and during that the company’s leadership and mission have remained the same.
“While most raw material suppliers last but a year or two, Nutratech has shown both staying power and steady growth,” said Bob Green, president of the West Caldwell, N.J.-based company. Nutratech markets Advantra Z®, a patented bitter orange extract clinically proven to aid in burning fat and building lean muscle without raising blood pressure or heart rate. “We have been instrumental in educating our customers and consumers about the importance of thermogenesis in weight loss and sports nutrition,” Green said. “Their confidence in our ingredient’s safety and efficacy is evident in our growth.”
Because of its success with Advantra Z, Nutratech will be able to broaden its offerings by adding other weight loss and sports nutrition ingredients to its portfolio this year, Green said
The popularity of Advantra Z has triggered a recent growth spurt at Nutratech, including the addition of an in-house marketing team; the hiring of field sales personnel to more easily service customers nationwide; and the addition of a second warehouse, based in California, to ensure customers promptly receive raw material shipments.
Under the new Director of Marketing and Sales, Danielle Thomas, Nutratech is also increasing its co-branding efforts, and is attending more industry shows, conferences and even events like a recent natural products industry lobbying day at California’s state house.
“By working closely with our customers, we can explore more creative marketing techniques, such as handing out samples or literature about products that incorporate Advantra Z at trade shows,” Thomas explained. “That helps create a groundswell for our customers’ products and for our inclusion in those products,” she said. “We are always open to interesting marketing ideas from our customers.”
To learn more about Nutratech, the materials it supplies or its co-branding opportunities, visit the Nutratech booth at the upcoming SupplySide West International Trade Show and Conference. Nutratech will be located at booth, #XXXX during the show, which runs October 18-20 in Las Vegas.
Nutratech, Inc., is a premier supplier of cutting edge, popular, and patented nutraceutical ingredients for the weight management and sports nutrition industries. Its proprietary bitter orange extract, Advantra Z®, is the industry’s leading patented thermogenic ingredient. Headquartered in West Caldwell, N.J., the company is known for its industry advocacy and commitment to scientifically supported raw materials. For more information on Nutratech and Advantra Z, visit the company’s web site at www.nutratechinc.com.