NutrAward Contenders Narrowed Down

The field of contenders for the 2007 NutrAward has been narrowed down, with four companies and products vying for the prestigious award which celebrates innovative evidence-based health and nutrition ingredient and technology products.

Submissions have been considered by a selection committee of experts from industry and academia, evaluating all submissions on how well they demonstrated excellence against the following criteria:

Scientific Merit,
Market Potential,
Ability to Increase Market Credibility

The four finalists are:

CardiaBeat™ is a lipid-regulating agent, composed of plant sterol esters of Omega-3 fatty acids in Omega-3 glyceride matrix.

The efficacy of CardiaBeat™ to reduce CVD risk factors, was evaluated in a clinical trial involving healthy human subjects, at McGill University in Canada.

The ingredient has 4 patents (pending) in the US where it has already gained GRAS and NDI status. It is also in the final stages of approval as a novel food in the EU.

CardiaBeat’s maker, Enzymotec is a globally active company that sells its products to various industrial segments including: functional foods, dietary supplements and infant nutrition. Its main focus areas are solutions for improving cognitive functions, reducing CVD risk and balanced nutrition for babies and toddlers. Its HQ and R&D center are located in Northern Israel, manufacturering at several sites in Israel and around the world.

Cargill’s Xtend™ Isomaltulose has novel foods approval in Europe and has GRAS (Generally Recognized As Safe) status in the United States.

This ingredient has won the Hi Europe 2006 Gold Award for the best innovation in health ingredients.

It is a Slow Digestible Sugar resulting in a low blood glucose and insulin response that also is “tooth friendly” - it cannot be fermented by bacteria in the mouth, and therefore supports oral health. Numerous studies with human subjects have demonstrated the efficacy of this ingredient.

Founded in 1865 as a single grain elevator in the United States, Cargill now employs more than 100,000 people in about 60 countries.

AquADEKs™ is a new innovative vitamin formulation that addresses the problem of nutrient absorption in Cystic Fibrosis (CF) patients. It is a product developed by Yasoo Health, Inc. in partnership with the Cystic Fibrosis Foundation (CFF).

Cystic fibrosis interferes with intestinal digestion and absorption of nutrients and
other dietary components. The objective of AquADEKs is to provide a complete dietary supplement, which includes novel micellar technology that overcomes malabsorption of lipophilic nutrients and antioxidants.

Yasoo Health, a research company focusing on the role of nutrients and natural compounds in themanagement of chronic disease, developed a liquid prototype formulation under a Small Business Innovation Research grant from the National Institutes of Health.

This formulation was clinically evaluated at the University of Colorado Children’s Hospital and the results were presented at 2005 North American Cystic Fibrosis Conference. The results showed that key fat-soluble vitamins and nutrients were readily absorbed and that levels were normalized in these patients.

MeadowPure Omega 3 Ultra
MeadowPure Omega 3 Ultra is a granulated, free-flowing powder of milled flax in combination with either 2.2% or 8% fish oil. The omega 3 fatty acids in both flax and fish oil impart a variety of health benefits. Natural antioxidants within the flax provide an increase in the stability and shelf-life of the long chain PUFAs present in the fish oil making MeadowPure Omega 3 Ultra an innovative food ingredient with both significant health benefits and improved functionality for food applications.

This ingredient is the subject of a recent patent application (1) that encompasses stabilized fatty acid compositions combined with specially selected and milled flaxseed.

MeadowPure’s creator, Pizzey's Milling, is headquartered in the heart of North America's flaxseed belt, in Angusville, Manitoba. Founded in 1991, Pizzey's Milling supplies flaxseed ingredients throughout North America, Latin America, Europe and Asia.

You can submit your VOTE for the NutrAward Winner
Vote for your favorite NutrAward finalists Wednesday and Thursday in the Nutracon lounge area at the Anaheim Marriott Hotel, and during SupplyExpo show hours Friday and Saturday until 2:00 pm at the Anaheim Convention Center in Hall A.

The winner will be announced Saturday at 5:30 pm at the NutrAward Podium at SupplyExpo in the Global Supply Marketplace (Booth 362) at the Anaheim Convention Center.

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