Nutrawise hires sales and marketing VP

Nutrawise hires sales and marketing VP

JoAnna Matthews has been named the Vice President of Sales and Marketing for Nutrawise.


JoAnna Matthews has been named the Vice President of Sales and Marketing for Nutrawise, a manufacturer and distributor of nutraceuticals.

JoAnna Matthews

Matthews, a 25-year veteran of the health and beauty industry, started at the bottom - pushing carts at Costco. From there she worked her way up serving in multiple facets including Owner of "Innovative Concepts" a brokerage representing Costco manufacturers and a buyer for health and beauty aids for Costco.  

As the Vice President of Sales and Marketing she will oversee sales objectives for Nutrawise including the launch of the Youtheory brand later this summer.

"JoAnna brings vast experience to our company. She and I have worked closely in the past and I know she has the talent, experience and drive to put Nutrawise on the right footing," said Darren Rude, founder and CEO of Nutrawise. "Her contacts with brokers and distributers are a real asset to our company."

Darren notes, "The Youtheory brand will revolutionize how people think about supplements. We are delivering an extraordinary product."

Matthews is excited to be joining the Nutrawise team.

"We're looking forward to executing creative marketing strategies for this exciting new company, and brand that we expect will drive healthy sales results by the end of the year," said Matthews.

In her spare time Matthews enjoys working with the youth. She's an avid volunteer with youth groups and coaches a youth soccer team. She also tries to stay active by golfing and cycling.

The Nutrawise leadership team is among the most experienced in the natural product industry. Matthews adds to the company's more than 200 years of service combined in the natural foods and supplement industry.

Nutrawise, based in Tustin, California, is a purpose-built company putting principles and people first and providing the highest quality products and service to customers. The company is working to create products that enhance individual health and beauty.

For more information on Nutrawise visit or call 714-361-4660.

About Nutrawise:

Nutrawise Corporation is a manufacturer and distributor of leading brands in the nutraceutical industry. The company's manufacturing center in Tustin, California, exceeds all cGMP standards. The company is the manufacturer of the Youtheory brand and a national distributor of several other top names in health and beauty industry. The company welcomes white label and global distribution opportunities. For product information visit

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