MONTREAL, Nov 21, 2006 (MARKET WIRE via COMTEX) -- NutriOne Corp. (PINKSHEETS: NNCP) announced today that its premium Ice Cream with Omega-3s will begin field trials in both Vancouver and Montreal. The North American market alone is estimated to be worth $2.4 billion annually for premium Ice Cream.
Mr. Ian Morrice, President and Director, announced today that "NutriOne has taken a major step up in its drive to offer consumers nutritious and great tasting Ice Cream high in Omegas and low in cholesterol and free of trans-fats with half the fat of existing Premium Ice Cream. We feel we have now achieved our objective to develop Ice Cream that is great tasting and guilt free and that you can consume 'to your heart's content'."
NutriOne Corp. is an American corporation established to develop a unique, functional food process for the North American consumer. With an ever-increasing active population focusing on healthier life styles there has been a worldwide emergence of a new category of food products referred to as "functional foods." Within functional foods are nutraceuticals, which are natural ingredients that add health benefits and help prevent disease. The most common examples include milk fortified with omega-6s and 3s, calcium and vitamin D. The global market for functional foods is estimated to reach over $80 billion USD in 2005. North American consumers are just beginning to become aware of these fabulous foods. Further to this NutriOne was established to develop, manufacture and sub-license natural additives to improve the nutritive qualities and functional food values for finished products in the food and beverage industries. The process relates to the production of enhanced baked goods, confectionary, dairy and pet foods.
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