Nutrition Business Journal Reviews the $2.8 billion U.S. Animal Nutrition Industry

The U.S. animal nutrition market is proving recession resilient with Nutrition Business Journal (NBJ) estimates showing the U.S. animal nutrition market— which includes supplements, natural & organic food, functional treats, and natural & organic pet supplies for dogs, cats, horses and other non-feed chain animals—jumping 11.6% to $2.8 billion in 2008.


The U.S. animal nutrition market is proving recession resilient with Nutrition Business Journal (NBJ) estimates showing the U.S. animal nutrition market— which includes supplements, natural & organic food, functional treats, and natural & organic pet supplies for dogs, cats, horses and other non-feed chain animals—jumping 11.6% to $2.8 billion in 2008.

“This issue is a must read for those in or interested in the U.S. animal nutrition market,” said NBJ Editorial Director Patrick Rea. “Never before has any research organization tackled this high growth market with the same energy that NBJ has.”

This 24-page issue explores the growing market for top pet nutrition categories including supplements, natural & organic foods and beverages, and natural & organic personal care and household items. This issue was published with the help of the National Animal Supplement Council (NASC) and NASC president Bill Bookout. We also profile leading and emerging companies, brands, products and trends in this space.

The U.S. Animal Issue also includes:

• Growth forecasts and market size for12 different sales channels including: Specialty Pet Store Chains, Specialty Pet Store Independents, Tack Stores, Feed Stores, Veterinarian/Physician, Internet, Mail Order Catalog, Newsletters, Direct-Response TV/ Radio, Network or Multi-Level Marketing, Health Food/Natural Retailers, Natural Pet Retailers, and Mass Market Retail.
• List and sales estimates for the top-selling U.S animal supplement companies including: Central Garden & Pet, Teva Animal Health, SmartPak, Nutramax Laboratories, United Pet Group, and many more
• Tips for raw material suppliers looking to tap into this segment and navigating the complex regulatory road and awaits in the animal nutrition market
• Review of animal conditions including: Immune, General health, Gastrointestinal health, Hoof, Hair, Skin, Coat, Joint health, and other.
• Regulatory nuance with Bill Bookout

As part of the research for its 2009 U.S. Animal Nutrition Industry issue, NBJ interviewed and surveyed more than 100 nutrition industry companies, including:
• NBTY
• Nutri-Vet Animal
• National Animal Supplement Council
• Proctor & Gamble
• VetBalance
• Nutramax
• Rainbow Light
• Nestle
• Novus Nutrition
• ADM
• NBTY
• Grand Meadows
• And many more

About NBJ:
Nutrition Business Journal is an executive journal for decision-makers in the natural, nutrition and complementary and alternative health industries. NBJ's exclusive research and editorial focus on the strategic issues of the nutrition industry has made it a leading business intelligence resource for subscribers since 1996. To purchase detailed market research reports, subscribe to NBJ or sign up for the NBJ's free weekly e-newsletter, please visit www.nutritionbusinessjournal.com. NBJ also hosts the NBJ Summit, an invitation-only retreat for C-level executives in the nutrition industry each July. For more information, visit www.nbjsummit.com.
About New Hope Natural Media

New Hope Natural Media (www.newhope.com), a division of the Penton Media, Inc., is the leading media resource and information provider for the natural, organic and healthy products industry with print, in-person/event, and e-business products and services. Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. The company’s market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its coinvestors. For additional information on the company and its businesses, visit www.penton.com.

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